The Playlist (2022) s01e01 Episode Script

1
[upbeat music]
[narrator] What is music?
Technically speaking, it's a series
of sounds strung together
to cause a reaction in the human mind.
But it's so much more than that.
My happiest memories always had
something to do with music.
Mom dancing to Aretha Franklin
in the living room.
When her favorite song
was playing on the stereo.
We weren't just losers in an apartment
where you could hear neighbors argue.
Suddenly, we felt free.
I remember saving up for that CD.
And it was damn expensive.
I remember the dirty look that
I got at the counter
when I paid with the coins
I'd been saving up.
And I remember thinking that no one should
have that kind of power over music.
I knew that one day,
things would be different.
Because everything would be digital.
[announcer] Ladies and gentlemen
Please welcome, the founder of Spotify,
Mr. Daniel Ek!
There was a time
I used to look into my father's eyes ♪
In a happy home,
I was a king, I had a golden throne ♪
- [woman1] Oh, Daniel!
- Happy birthday!
Everyone has one of these now,
so I thought you should too.
- It must have been so expensive.
- No, it's all good.
- Are you sure about this?
- Yeah well, open it. It has a camera, GPS
[woman1] GPS?
A digital map, so you don't get lost while
walking home from the store.
Hey, come on, I'm not that old yet!
So then I have to change numbers now.
Yes. Well, not on the landline,
but on that one, you do need a new number.
- Thank you, darling. It's very nice.
- Of course.
- It's time for our coffee right?
- Do you need some help?
No.
Have you heard from Dad?
No.
Hasse told me that you got
promoted at work. That's wonderful.
I'm not gonna work at some
small Swedish auction website forever.
[mother] No matter what you do,
you can still try and be happy.
I've applied at other places,
a job at Google.
Oh. Where's that?
California.
Are you going to move?
No, I don't know. We'll see.
- It's just that
- Why do you save all those mum?
No, I don't.
What do you mean you don't?
They're lying here.
I just look through them and check the
coupons, after that, I throw them away.
So many ads that you don't need.
I mean, what a waste.
Stop trying to find problems
where there aren't any.
- I'm not finding problems.
- Yes you are. You're feeling
bad for yourself. Try to enjoy life a
little! Help yourself to some cake.
[upbeat music]
Come here!
- No.
- Come here, dance with me!
- No.
- Come dance with your mum!
No, no
Yes! [laughs]
Do you know I got it? ♪
All I'm asking is for a little respect
when you get home. Just a little bit ♪
Just a little bit, when you get home
Just a little bit ♪
Mister Just a little bit ♪
I ain't gon' do you wrong ♪
Sorry.
"You do not have a university degree"
Shut up!
[upbeat music]
I don't need to be anything other ♪
Than a prison guard's son ♪
I don't need to be anything other
Than a specialist's son ♪
I don't have to be anyone ♪
[elevator dings]
[Daniel] Good morning.
- [man1] Daniel, can you come over here?
- Uhn.
Have you done something?
Yeah. I've figured out their algorithm.
You'll never have to pay for ads again.
- Uhm Daniel, Google called.
- Yeah?
Yeah. They're really
taking this seriously.
Tradera is the top 600 results when
anyone is searching for online auctions.
You should be rejoicing.
Daniel! You are an amazing coder
but we can't have you here
if you're not being a team player.
You can't just hack Google!
Daniel, get rid of that shit right now!
[man1] Daniel!
[tense sound]
[man1] Daniel?
[suspense music]
LAUNCH AND SELL MY OWN BUSINESS
WITHIN A YEAR! WHAT?
[reporter] More and more Swedes
are using the service Pirate Bay
to download music for free.
But record labels warn that this
is a gross violation of copyright.
They're just complaining because they're
scared Pirate Bay will outcompete them.
LAUNCH AND SELL MY BUSINESS
WITHIN A YEAR! WHAT?
[Daniel]
One day everything would be digital.
It was that simple. Even Mom's
coupons with five kronor discounts
that she and thousands of others
collected.
All the fucking commercial leaflets
that ended up on every doormat
and kitchen counter in the country.
How could something like that
be digitalized?
[upbeat music]
Oh I search the world around for you ♪
In every corner, I see two ♪
Ovations ought to be for me ♪
What makes anybody wanna be ♪
[Daniel] Advertigo. Not a bad program.
One of the first ones that managed to
tailor ads to different users.
It raised some eyebrows,
but that's about it.
[reporter] The Swedish online
marketing giant Tradedoubler
was listed today on
the NASDAQ stock exchange in Stockholm.
Advertigo was spotted by two guys
making a splash on the Swedish tech scene.
In just five years, Martin Lorentzon and
Felix Hagnö took their company from
nothing to a dominating global force
within online marketing.
[clapping]
Hey. Um
Sorry. I'm meeting with
Felix Hagnö and Martin Lorentzon.
Sure, let's go to
the conference room. Come.
- [staff] One, five
- Follow me.
Come on.
- 37, 38, 39, 40, 41
- Gonna be quieter in there, hopefully.
[shouting] Come on, let's go!
They'll be here shortly.
Do you want anything? Coffee?
Oh no, I'm fine, thanks though.
[door opens]
- Hello.
- Hi! You're the new intern.
Sit down. Well actually,
Felix will be here soon.
That's something you'll learn as an intern
tech entrepreneurs are never on time.
They think they own the world.
They're right, they actually do.
Like the guy we're meeting today.
Daniel Ek. He's built a genius company.
Advertigo. Online marketing.
That thing is brilliant.
The companies get ten percent of
the revenue for every click to their page.
They basically read your online habits
and give you the ads you want.
We've been trying to get
our coders do that for years.
How does he do it?
[both laugh]
So the plan is that we buy Advertigo
and then Ek can do
whatever the hell he wants.
- Not like you and me
- Martin?
Um, this is Samir,
he's going to intern here.
[Felix] Daniel?
- Hi!
- [Felix] Sorry I'm late.
It's no problem.
- Felix.
- My pleasure.
You guys have met?
- Martin Lorentzon.
- Daniel.
- Um How old are you?
- 22.
Okay, so How much are
you gonna pay for my company?
- [upbeat music]
- [shouting]
Congratulations, Daniel!
How's the champagne?
Pretty good, it's alright.
Just alright?
You just sold your company
for ten million kronor.
Smile a little!
Let me ask you something.
You work in Silicon Valley, correct?
What is it that they do that we don't?
Why do they get to change
the world and we just sit, fiddling with
tools for advertising?
- You want to compete with Silicon Valley?
- But why not?
We have the programmers,
we have the talent.
- Why not prove we're just as good as them?
- Okay. Pitch.
[Martin laughs]
I'm in. If you want to compete
with the big boys,
there's nothing stopping you.
[Martin shouts excitedly]
[soft music]
[soft music]
A shot of vodka.
Before ♪
Keep the change.
Though time may help you forget ♪
What others have done before ♪
It's too late to be regret ♪
What is done would be no more ♪
Tomorrow is my turn,
No more darks, no more fears ♪
Tomorrow is my turn ♪
To receive what I've given,
To make life worth living ♪
For it's my life I'm living ♪
My only concern ♪
Tomorrow is ♪
My turn ♪
[crowd cheers]
[clapping and cheering]
One more.
[bartender] Here you go.
Daniel?
Hi!
- It's been such a long time.
- How's it going?
- It has.
- Good to see you.
- You too.
- Did you see the gig?
Yeah well, I actually
just got in at the end, but it was
fantastic. I mean, it was really
damn good. Absolutely unreal.
- Thank you so much.
- Sure.
So what's going on?
Are you in touch with anyone from class?
[laughs] From class
Yeah, you just loved
everyone in high school.
Something like that.
- [laughs]
- Yeah
Okay, but I mean it had
its moments, didn't it?
Like when you hacked into the school's
computer system. Remember that?
- [laughs]
- I remember. Yeah, that was actually fun.
So what's up,
do you still live in Rågsved?
Anyway, what a performance!
you were fucking amazing!
Really. I always knew you were good,
but this was a whole other level.
Wow. Shit!
Thank you! It's not exactly
the Globe Arena, but
Oh, it's okay, you'll get there.
Well, who knows?
Actually, someone from Sony was here.
There you go. Record deal!
Dream on.
Well right now, I'd just be happy
if people
stopped recording my gigs
and posting them on Pirate Bay.
- Yeah.
- But, what are you up to?
Oh not doing much. I just sold
a company for ten million,
- but other than that
- What? You're kidding.
- No.
- [man2] Babe?
- Oh hey!
- What's going on?
This is Daniel.
The computer genius from Rågsved.
- We went to high school together.
- [man2] Hey.
[man2] Okay.
- Yeah.
- And he's just become a millionaire.
- Wow. Cool!
- Mmm-hmm.
Yeah, it is cool.
- Hey, um
- Shall we?
Just a sec.
Here you go!
Next time you come to a gig, let know
and I'll put you on the guest list.
Oh, thank you very much.
- It was really nice to see you!
- You too.
See you soon, okay?
- Take care!
- Yeah, same. Bye!
- Thank you for the evening.
- [bartender] Of course.
The Globe Arena!
[chuckles]
One more.
Double kabanos with everything, one Alpen
Wurst and two chorizo. Anything else?
Yeah, fries and a vanilla shake too.
[upbeat music]
While I'm taking a cruise? Tell me who's
Your weed man, how you smoke so good? ♪
You's a superstar boy, why you
Still up in the hood? ♪
What in the world is in that bag?
What you got in that bag? ♪
A couple a cans a whoop ass,
You did a good ass job of just ♪
Eyeing me, spying me ♪
Oh! Thanks.
You don't like it?
I do. It's very nice.
I'll put it next to
the new toaster you gave me,
the new tea kettle, and the new water
kettle, and the new sandwich grill.
I think I get it, me buying
you things must be really inconvenient.
No. I'm sorry, Daniel, it
- It just feels a little unnecessary.
- Yeah
- I was happy with the old ones, they work.
- No, I get it.
Are you okay?
I'm doing great.
Are you busy at work?
Work? I stopped working, you know that.
I earn my money, I'm good.
Okay, but it's not
just about making money.
It's not?
So plumbers fix people's toilets
because they think it's so much fun?
Plumbers help people.
I think that can
feel meaningful and maybe satisfying.
Yeah.
I guess you want coffee?
Yes, please.
Maybe I should become a plumber.
[interviewer] Obviously with the radio,
it's done as a transaction, yes?
- Yes.
- But will they continue doing that?
- Yes.
- Why?
The last time they shut us down, it took
three days to get the site back up.
But it's only because we were drunk
for two of them.
[interviewer] Launched as
recently as 2003,
Pirate Bay has already grown to become
the fifth largest site on the internet.
[interviewee] I mean, it's absurd.
In some way, its about making culture
accessible for young people. That can't
be negative as far as I'm concerned.
It's gone from being an idea to a
website and now a movement.
I think we have to understand that this
isn't something that will just go away.
It's a part of the younger generation's
culture and it's going to
be difficult to deprive them
of something they're
so used to. Every generation, a new
technology or new idea shows up and
and fundamentally changes how we've been
We're writing history.
What do you think about
the actions against Pirate Bay?
It's definitely welcome but late.
Of course it's nice that the Swedish
government has finally understood that
these are not freedom fighters but common
criminals.
- There is a new world that is coming
- [shouting]
whether the record companies
want to admit it or not.
It's taken a long time to get here
but I'm glad the government
has taken appropriate measures.
[Martin] Come in.
[laughs]
- Hey!
- Hey! Well, good morning?
Good to see you.
Jesus! Your apartment is sick!
Yeah, it's not bad.
Wow.
[upbeat music]
So, you told me to get in touch
when I had an idea.
Okay. I'm all yours.
What's the one thing
Silicon Valley can't quite pull off?
Getting rich without becoming an asshole?
Music.
was dismissed today but
the Pirate Bay continues
It's this Pirate Bay thing.
It's a huge mess.
Nobody wants part of this war between
record companies and the new generation.
So any company that could actually
capitalize on this is just backing away.
Okay, and what about this is
supposed to sound promising?
There's a great opportunity here.
A big hole in the market.
Since no one wants
to be linked with Pirate Bay,
no one's stepping forward to
create a really good music site.
That's because there already is
a great music site,
it's called Pirate Bay. Everyone loves it.
But do they really love it?
Or is it just because
it's the only option they have.
If you look at it carefully,
you'll realize it's shit.
The listings are chaos,
you can't find anything.
It takes forever to download,
and when you go to play the files,
they lag half the time. It's shit!
- [laughs] But it's free and free is best.
- Yep. That's exactly the idea.
What's exactly the idea?
Pirate Pay lives off ads.
What's the one thing that you
and I know best of all?
- Ads!
- Exactly.
- Smoothie?
- No, I'm good.
Okay, but you're talking about a bunch
of hackers in a basement.
Obviously we can't
use their business model.
Why not?
They take clicks and turn them into money.
They do exactly what we do,
only they're one step ahead.
What other companies
have grown 900% in three years
and have 30 million monthly
views on their website?
If they can pull that off on such garbage
site, imagine what we could achieve.
Think of it from a business perspective.
Someone has to and will step up and create
a really good free music site
that's worth having. It's an open goal.
But what are we going to do
about music rights?
- That's where the big problem is.
- Well that's easy, we just buy them.
- That's all?
- [Daniel] Yeah, that's all.
The only reason that
Pirate Bay doesn't want to do that
is because they're waging their
ideological World War III.
Martin, I can see it clear in front of me.
I swear, this is the future.
You've already sold Tradedoubler.
What are you gonna do now?
Sit in this apartment
with your millions and figure out how to
get the perfect six-pack?
Or are you going to show the world
that you're just getting started?
I'm in.
- Step one, I'll call investors.
- No.
No offense, but if we call in
a bunch of 34-year-old suits,
all we'll hear is that it's not possible.
I can already tell.
This has to be something completely new,
something created by my generation.
- Oops.
- No, you're good.
You know what I mean.
Nobody else who's old school.
Another thing we'll borrow
from the Pirates,
in our company, the coders are the stars.
We'll build everything around them, and
won't stifle them with administrators.
Okay. We need a list of the best.
I know a bunch of guys from Tradedoubler
No, not gonna work.
This needs to be a brand new thing.
We need the coders that nobody else wants.
We need the guys with the PhDs, the nerds,
who can't stand the business
and hate startups. The guys
who are unable to stop talking about
using semicolons in JavaScript.
- So you've got a list?
- No, but I know someone who does.
Andreas Ehn. Top of his class
at the Royal Institute. Wants
everyone to have access to everything.
Hates the government.
I met him when I was consulting
for an online site for digital dolls.
He's brilliant.
If you get in on this, you have the chance
to create something that truly matters.
- Okay, and what is that?
- The music site everyone is waiting for.
No downloading, no waiting,
no shitty lag. Instant response.
One click and it plays.
It'll be free with access for everyone.
That's why we need the very best.
- We need the team.
- Definitely.
- How many do I get?
- As many as you want.
Who's paying?
- This is going to be expensive uh?
- It's going to be worth it.
Trust me, there's no way we can lose.
The pirates think they're the pioneers,
but we know they're only halfway there.
You are the bosses.
Your ideas are what drives
this forward and
we'll never compromise on that.
- What's my role?
- You're the chairman of the board.
The guy who's done this before, the
the salesman with the contacts
and the majority owner.
I mean, I read that
you sort of know the king.
[laughs]
And what's your role?
I am the face of the company.
I'll show everyone that we are the future.
Okay. So we'll go with films and music
Only music.
But why?
Music is personal.
It's an identity. Artists and bands
are like the cool kids at school.
- That's what we're gonna be.
- The cool guys at school, huh?
Music for all.
Daniel has promised us that all
decisions will come from this group.
The only limits are those
you set yourself.
- Get ready, we're gonna beat Pirate Bay!
- Oh yeah.
- Cheers!
- Cheers!
Okay guys. Now, Andreas is in charge!
So we'll make sure his life
is a little difficult.
And then we're gonna build
the world's greatest music player.
- And it won't fucking buffer!
- No!
- Can we start by getting rid of that?
- Absolutely.
You guys can hear him, right Andreas?
Yes. Fredrik did some research.
0.2 seconds is the magic number.
It's perceived
by the brain as instantaneous.
Let's get started!
- Daniel, get in the front.
- No, the coders are the stars here.
No! Come on, just take the picture!
That's great!
Are you sure this is
where we get the rights to the music?
Yeah.
[grunts]
Do you think this is
what they do with startups?
Lure them into a room and then
kill them like Luca Brasi!
Ayuto!
[woman2] Please, come in.
Thank you.
- Hi.
- Good morning.
I'm sorry that you had to wait so long.
- No worries, it's fine.
- Sit down. Do you want something to drink?
- Don't worry about that.
- Okay.
[woman3]
So, guys. What can I help you with?
Well, in fact, my colleague and I
started a music company.
And we just need to
apply for music rights really.
And that's why I'm here.
Perfect!
So what you'll need
to do is fill in these forms.
- Okay.
- You can
look through that and then fill
in your estimated revenue for advertising
in your first year.
Okay.
Then all we really need
is your radio license.
Mm I'm sorry, what?
Radio license.
I mean you're applying for a license to
make an online radio station, right?
Oh, okay, I get it. Well, no.
I think there's been a misunderstanding.
We actually are a streaming service.
- A streaming service?
- Yes. I can see you're a little worried.
You don't have to be.
We have a business model that works.
Hold on. This
This is how it it,
we're a rights organization.
We're very committed to our relationship
with the music industry.
We exist to protect the music and you want
to start up a streaming service?
That's something completely different.
You've come to the wrong place.
Maybe I can explain it a bit more.
We are a streaming service,
but we have a business model
Everyone gets paid.
There's no ownership, there's no reason
You have to take
that up with the record companies.
What for?
You'll need to convince them
to give you their music.
So, take the fight to them,
I can't help you.
Damn it, Daniel!
She thought we were a radio station!
I looked up how to get the rights.
And it should just be buying the license.
- Where did you look it up?
- Google.
Goog
[chuckles]
Yeah, come on
[laughs]
Yeah okay.
[laughs]
Okay, that. That was funny to you?
Yes.
You've made me back you in the
music industry with ten million kronor
without you having any idea how
to get music rights?
[sighs] Okay.
We have to get back to the office
and tell the others.
No, what for? We don't need
to stress them out right now.
- They need to know what is going on.
- No, what for? We're gonna get the rights.
How? The record companies
have fucking taken Pirate Bay to court!
- Why would they wanna work with us?
- We're not Pirate Bay!
- No, but we need to step up our game now.
- I know.
We are so much better than this.
We go directly to the labels.
We just need to find one person
who gets it. And I will find that person.
Exciting! Where will
you find this person though? Google?
Fuck off!
[upbeat music]
Spotify will lead and not follow.
And it will start right away.
- I'm Daniel, nice to meet you.
- Hello! Hi.
- Thank you.
- Hi, nice to meet you.
[Daniel] And it really
is a streaming service.
A free, legal streaming service on demand.
Where are we at?
- I'm working on the interface.
- Okay.
Daniel, I'm curious. Have you been
in contact with the record companies?
I mean, are you sure we'll get the rights?
- Oh, yeah. Don't worry about that.
- You sure?
Record companies are losing five million
in a week to Pirate Bay.
They all want a website
that will bring them revenue.
Yes, but
The real challenge is the technical
part. If that works,
everything else will fall into place.
[laughs]
You can also put them in a playlist.
Alright!
[whirling wind]
Working hard, I see.
Maestro, good to see you. How did it go?
It went fine.
- Daniel?
- Hey, what's up?
Welcome back. Check out the new interface!
Mm.
[soft music]
Yeah, but it's still buffering.
But we're getting close.
The magic number is 0.2 and now it's 0.4.
Okay, 0.4?
Mhm. On average it's 0.39778.
We didn't say 0.4, we said 0.2?
We said direct, seamless streaming.
I don't want any fucking lag.
- That's two hundredths of a second.
- But
Just show it to me when it's done.
- What's going on?
- You know the situation.
You've been to the meetings.
12 meetings, four countries. The result?
- Nothing.
- Absolutely nothing.
Yeah, we're starting to run out of cash.
Yeah, I know.
I'm such a fucking idiot.
At first I thought they didn't get it.
But now, I know they get it.
They just don't want to change.
They don't care.
It's a Titanic, they'll keep going
till the boat hits the bottom.
Okay. Listen I know you can fix this.
You sold it to me, said it was gonna
be bigger than Silicon Valley.
I can put in another 10 million, but then
we really have to fucking deliver, Daniel!
Look! You've got your team.
They're building a prototype
unlike anything else.
We're so close, solve it!
But first, you need a fresh beer.
[laughs]
[interviewer] Right here with the CIO
for Sony Sweden.
Mr Sundin, what is your opinion about
Pirate Bay's activities in this case?
What Pirate Bay is doing is illegal,
no question about it.
But there are other things
we need to understand.
Even if no one else in the music
industry wants to admit it,
we have to face the fact
that things are changing.
And so, we have to find a new way forward.
[woman4] No, I was actually going to call
you. Is it fixed?
Please, just fix it! Internet has been
down for two hours. Thanks.
- Daniel Ek?
- Yes. Hi.
Hey. I got a call from the
receptionist. What's up?
Well, here's the thing, I've been waiting
in this lobby for three days.
I have something I want to show
to Per Sundin. I know he'll like it.
- I'm really sorry, but
- I just need one meeting.
- I promise, he'll love it.
- His schedule is Sorry.
Hello. Can someone please
get a hold of the IT guys?
It's the same problem again. Everyone's
emails are just bouncing. Thanks.
- Sorry, I really have to
- You know, it's probably the firewall.
What?
In most cases, it's the firewall.
I could fix it in two minutes,
if you want.
- Thank you. That was impressive.
- Sure.
It's nothing.
Hey, here's the deal.
Per is actually busy right now,
but Johnny from Digital is here
and he would love to meet you.
Shit.
Wow.
Yeah.
Even David Bowie said
that one day the music will flow
Do you need a break?
No, sorry. It's just that, quite frankly,
this is the fourth meeting I've had
with guys like you just this week.
Guys like me?
Yeah. Tech guys who want to
turn the whole industry upside down.
You think you can replace us actual
people with some algorithm, right?
No. But something's gonna have to change,
right? Your boss seems to realize that.
Yeah, thanks a lot. I know Sundin
thinks the industry has to change,
That's also why you,
or people like you,
will never get anywhere near him.
I'm going to lunch.
I'm really sorry about this.
Hey, don't worry about it.
He's had a pretty rough week.
His closest colleague just got fired.
No really, it's okay. I'm used to it.
How many got fired?
15, still counting. This month.
Hey, she's fantastic.
- She is, for sure.
- Yeah.
[Daniel] You guys signed her?
- No, not yet.
- For real?
- But if it were up to me, we'd do it now.
- Hmm.
- I'm surprised you know about her.
- Well, we went to high school together.
- I just saw her play, she's fucking great.
- Oh, cool. I was there.
- Really?
- Mhm.
Are you gonna be there tonight?
- She's playing?
- Yep.
- Is that right?
- Same place.
Okay. I didn't know, maybe I'll go.
It's quite possible
that Per will be there too.
Oh Okay.
- Thanks.
- See you.
[upbeat music]
Andreas, we're going to a concert.
Bring your laptop.
[Andreas] You sure he's here?
Yeah, his assistant said he'd be here.
Okay.
[mid-tempo music]
Hey, by the way, I wanted to tell you
I'm sorry I've been so fucking rude.
It's fine.
I'm sorry I underestimated how hard
it would be to get the music rights.
I mean, without them, it doesn't matter
if we're down to 0.4 or 0.2
[Daniel]
Sorry, excuse me. I'll be right back.
Okay.
- Bobbi?
- Four minutes.
- Am I interrupting?
- Not at all.
- Are you sure?
- Come in! Good to see you.
Same. Hi.
But you should have called,
I would have put you on the guest list.
Oh, yeah. Sorry.
It's been kind of crazy lately.
- Is everything okay?
- Oh yeah, fine.
I'm working on something new.
It's a site for free music.
Okay
You look skeptical.
- Yeah
- Not a fan of free music?
[laughs] Something like that. Yeah.
This is something new.
The artist gets paid, everyone wins.
Take a look.
Spotify?
Honestly, if you ask me, it's not the
people downloading that's the problem,
record labels are the real problem.
- They're living in utter denial.
- Yeah, but
You've never downloaded anything
because you didn't want to pay for it?
Of course I have, but now it's completely
different. I'm trying to fulfil my dreams
and prove to my mom that I'm not
completely crazy for doing it.
Same with me.
You did this in high school too.
Yeah, you always managed to get people to
see things from your perspective.
And you always had the best laugh.
[laughs]
- [man5] We're on in five.
- Coming!
Okay, so
Oh, by the way, I heard the top
Sony executive is here.
- What?
- Mmm-hmm.
- Are you sure?
- Yup.
Okay, a kick for luck. A kick for luck!
Okay. Like that?
- Yeah! See you.
- Good luck.
Do it right do it like she ain't
Been working day and night ♪
Shake it like there ain't
Nobody watching right ♪
Cos we're only human right
She know what she's doing ♪
Doing, come on get the woman ♪
Got the woman ♪
Daniel.
There! There he is!
That's him.
[Daniel] Hand me your laptop.
You're my kind of woman ♪
Calling, calling, calling, you are ♪
You are ♪
You are ♪
Calling, calling, calling, you are ♪
[Daniel] Per Sundin!
- Hey. Hi.
- Hi.
- If you're looking to get a record deal
- No, this is Daniel Ek.
- He's the guy who came by the other day
- I know how to save the music industry.
Okay. Alright Good.
Okay, good luck with that.
You said something needs to change, right?
We have something. It's a music player.
You're planning on running a demo
here on the street?
You haven't seen this
kind of thing before. I promise.
It's free music on a whole new level.
Quality, design, intelligence
Wait, what did you just say?
Intelligence.
- No, you said "free music".
- Yeah, but we have a business model
What the hell makes you think
that I would be interested in free music?
- I wanted to talk to you because we know
- No! Music can't be free.
- Alright, but listen If you just
- It can't. No!
If I hear one more goddamn pitch
based on free music,
I'll make it my personal mission to crush
your goddamn shitty companies.
You get it? Get a real
goddamn fucking job.
Bad timing.
Fuck!
[Andreas] Daniel
Let's get back to work.
You're my kind of woman ♪
Kind of woman. You're my kind of woman ♪
Yes you are, yeah ♪
I can't lose, told you. Next time.
- Okay.
- And go!
Oh, fuck sake!
- Bad day Daniel?
- You're having a good day as usual.
Absolutely. You have to
see the possibilities, you know.
I see.
Have you seen the new
statistics on youth consumer behavior?
No.
They get 90% of their information
from the internet
and spend an average of two hours
a day on it. And 40% over four hours.
Do you actually realize how much that is?
It won't be the old guys at
the record companies that decide whether
Spotify gets to be something or not.
- No?
- It will be their kids.
[suspense music]
That's a good idea. Yeah, I'm impressed.
I'd love to show you
something you might be very interested in.
Those kids are gonna be impressed.
[phone rings]
Hello.
Take a look at this.
Here's something called Spotify.
What do you think about free music?
- It's great, right?
- It's really great!
- Wow!
- Follow the instructions on the card.
It's really simple to use. Go on and test
it out and you can show it to your family
- Michael Jackson, The Supremes, Prince
- You can listen to
any music you want, anywhere
in the world.
Spotify, it's a new music site
with all of the world's music for free.
Sounds good, right?
- Yeah.
- Take some cards for family and friends.
Oh and make sure to
tell your friends about it.
Hey, son.
That's not how it happened.
Subtitle translation by: Adefoluke Adebayo