The Money Game (2024) s01e02 Episode Script
The Price Just Went Up
1
[eerie music]
[indistinct conversation]
[reporter]
Coach, here on the right.
The status of Jayden Daniels this week
and what the plans are for him.
Yeah, I think he's
I would consider him day to day.
He's going through the injury protocol.
But this is a process
that we'll just have to see
how it plays out from day to day.
[crowd yells]
[announcer]
LSU player Jayden Daniels.
[crowd chants]
Daniels!
[Daniels]
At first, I was kind of fine,
and I didn't really think
anything was wrong with me.
Until I went back in there
and they did a little light show.
[indistinct chanting]
[Daniels] When lights started flickering,
I just felt like it was out of whack.
My head was hurting, I'm nauseous.
I knew something wasn't right.
Was I scared? Yeah.
Cause, I mean, I didn't know what it was.
It was the first concussion I've ever had.
I had never felt nothing like that.
[Kelly] Concussion protocol,
you don't know what to expect in that,
because each person is different, right?
You know, we're talking about,
you know, a head injury.
It looked to me like an injury
that somebody was not going
to be coming back from quickly.
[interviewer] You lost a lot on that field
Saturday night in Tuscaloosa.
Jayden's Heisman chances are gone.
So it will be interesting
to look at this team
to see how they respond
with three more games
and all of their major goals
off the table. That's a shame.
[reporter] How will you approach
practice this week,
with Jayden being questionable?
Yeah, I mean, look, we'll take
Jayden's situation day by day,
and, you know, Garrett knows that he's
one snap away from getting in the game.
After that kind of hit,
you always worry about
"Alright, how long is this going to be?
What kind of effects is this going to have
on the rest of the season for Jayden?"
We are not a finished product,
but they're working hard to get there.
I didn't come down to LSU to be good.
I came here to be elite.
And our players that signed
scholarship papers here,
I'm sure they do it
because they want to be elite, too,
and so they're going to have
to give more this week.
Today, we'll meet with our football team
and, you know, turn the page
and get ready for Florida.
[upbeat music]
- [woman] Name, image, and likeness.
- [man] Name, image, and likeness.
NIL.
This ruling could, quite literally,
change everything.
Let's go!
[tiger roar]
[sounds of basketball]
[coach] Is there a better sound
than that?
[Reese] Nope.
[coach] Dip, turn, good, yes.
Oh, see how that missed?
Right to Mike? That's what the kind of
misses we're looking for.
Look at that. Good. Bottom of dip.
Yes. Okay. That was a little early.
- Yeah. There you go.
- [Reese] Women are winning right now.
Women's basketball is growing, and being
able to see that has just been amazing.
- This is history in the making.
- [crowd roars]
[Reese]
Lemme see something.
I feel like that feels much better.
We're going to look back in like
20 years from now and say, like,
we did that, we were trailblazers.
But we didn't even know
how good we were going to be.
We didn't know what to expect.
- [crowd roars]
- [announcer] It's been that kind of night,
Kim Mulkey, in year two, has orchestrated
a turn around for the ages.
[announcer 2] This is one of the
most improbable championships
you could even write a script for,
- [crowd roars]
- [tape rewinding sounds]
Right?
[Reese]
Last year, we had nine new players.
Transfers, freshmen, having no
expectations of what we wanted.
[crowd roars]
[Reese] I remember telling the team,
"We can go far."
- [announcer] Stolen away by Angel Reese.
- [buzzer]
Got it!
[Flau'jae Johnson]
It's kind of a Cinderella story.
Kim Mulkey's second year at LSU.
- Hey, all for one, one for all!
- [team] Go Tigers!
- One, two, three!
- [team] We believe!
- We felt like we was underdogs.
- [yelling]
[announcer]
Flau'jae has been the glue for this team.
[announcer 2]
She's one of the most impactful freshmen
- we expect in the SCC this year.
- [crowd roars]
[woman] Angel Reese
is doing so much for the game right now
and it cannot be discounted.
The shoe block is, like, legendary.
The following started right there.
My shoe happened to come off,
and I just, I asked the ref,
could she wait, she said no.
So I just pick my shoe up
and I just blocked the shot.
- [crowd roars]
- [whistles]
[announcer] She blocked that
while holding her own shoe.
[woman 1] Angel Reese has been everywhere
lately. and it's been well deserved.
[woman 2]
Angel Reese is an absolute problem.
[man 1]
Bro, how do you not like her, bro?
[man 2] Boom, took your cookies.
She gonna lick her fingers.
Women's sports need more of this, man.
Check this out.
[announcer]
Every child in the section made a sign,
and nine out of ten of them have
something to do with the Bayou Barbie.
[Reese] My mom came to one of the games
and somebody in the crowd was like,
"Your daughter's a Bayou Barbie.
We love her here. We have taken her in."
[crowd cheers]
We had to trademark that
and get that going.
[fans cheer]
[Reese] I'm seeing people become
fans of women's basketball.
- Last year, we had 15,000 people in here.
- [crowd cheers]
I mean, you don't see that,
that's not normal for women's basketball.
[crowd cheers]
[Reese]
I can't even hear my coach yelling.
[cheering]
[announcer 1] Welcome to
the National Championship Game.
[crowd roars]
[announcer 2]
Your Fighting Tigers play for
their first ever
national national championship
as they take on the Iowa Hawkeyes.
[announcer 1]
Caitlin Clark! A showstopper.
We know Caitlin Clark. We may not
be able to stop her from getting 30,
but it's the people around her.
We can't allow them to go off
and have magnificent numbers.
And that was our focus.
I think we already knew
we were going to win the game.
[announcer 1] Morris will let it fly
Why not? It's been that kind of night!
Kim Mulkey, in year two, has orchestrated
a turnaround for the ages.
LSU has captured
it's very first national championship!
[Johnson] We won a national
championship against all odds.
There's nothing better than that. Nothing.
[announcer 2] Kim Mulkey is taking
a team that won nine games,
and in less than two years
has made them national champions.
[Reese]
9.9 million people watched our game.
We have been a part of history.
The price just went up.
The price just went up.
[low-key music]
Okay guys, we're at Dick's in Baton Rouge.
- Hello.
- And we're going to go check on my merch.
- Mama Reese. Making a cameo.
- [laughs]
[Mama Reese]
Look at this.
[Reese]
So we got hoodies, we got a t-shirt.
- [Mama Reese] I want one of everything.
- Double double.
[Mama Reese] Wait let me see which one
Let's get one. These are nice.
They printed nice.
Your merch is in the store,
I think I'm getting a little emotional.
- Oh, goodness. I'm so proud of you.
- [Reese] Thank you.
Hey, y'all want some hoodies?
You want one?
Okay, pick one you want.
You want one of those?
What size you think you wear?
I'm a two.
A small? You think you wear a small?
Let me see this.
This one might fit better.
Yeah, there you go.
- Alright, y'all want that? Okay.
- [customer] Yes, ma'am.
- [kid] Can you get a picture with me?
- Mhm!
You get in?
[kid] Can we get tickets
to all your games?
- You coming to a game? Okay.
- [kid 2] I really wanted to.
- I'm sorry.
- [Mama Reese] I like him. [laughs]
[man] She got so mad the other day when
she didn't get number 10 as her number.
[laughs]
[worker] "B-E-A-U." It's my best friend's
son, they're a huge fan.
[Reese] People coming out
and supporting women's basketball.
I mean, it's crazy to be
in this moment right now.
- Thanks so much. Good luck this season.
- [Reese] Have a good one.
[Mama Reese]
Thank you.
[Reese] After the championship,
[laughs] I did a lot this summer.
I was in a music video
with Lotto and Cardi B.
Yup!
I traveled with USA basketball.
I won a BET award, ESPY.
[presenter]
And the ESPY goes to Angel Reese,
- LSU women's basketball.
- [crowd cheers]
[Reese] Last year I transferred from
the University of Maryland
and came to LSU
and I just joined the family.
So I just want to say thank you,
and another Natty is coming, period.
[crowd cheers]
[crowd applauds]
Yeah! The Bayou Barbie is in the building.
Since college players get
endorsements now, I'm about to cash in.
[Reese]
Ready to talk periods?
What did you think about tampons
when you first got your period?
Girl, I was confused.
You think you can out shoot me
from Starry range?
I can't even imagine
how many NIL deals I've done.
[producer]
What are we talking money-wise?
Life changing numbers. [laughs]
Sports Illustrated was crazy.
Me and Libby weren't even
next to each other in this picture.
They edited us together.
"Why the LSU Women's Program rules
the new college sports economy."
We're doing our thing.
I was getting NIL deals
before I came to LSU,
but I think the more and better that
I perform, that I was getting more deals.
It becomes a lot,
like it becomes a lot of stuff to do,
and I get overwhelmed.
I'm happy to be back and just trying
to come back down to earth.
[coach]
Yeah.
[Reese]
Last year's team, we had no expectations.
We just played freely.
I think it's just more pressure now.
[moderator] Questions,
raise your hand. We'll get a mic.
- [reporter] Coach, how are you?
- [moderator] Right in the middle.
- Good. How are you?
- [reporter] Good.
Obviously coming into this season,
coming off a national championship.
Is there anything that you can project
with how your returners come back?
Your concern is
what all my concerns will be.
Is Angel Reese hungry for another ring?
She's making money like crazy.
She understands
she doesn't have all of that
if she doesn't have success on the court.
I don't anticipate them
not being able to handle
what comes with
what people expect of them.
[Angel]
Woo!
[lip-syncing] Right now I'm not depressed.
I'm just having
a little break from slaying.
I'm just having
a little break from slaying,
and then I'm going to go back
to slaying soon. So don't you worry.
[audio repeats]
Right now, I'm not depressed.
I'm just having
a little break from slaying.
I'm just having
a little break from slaying,
and then I'm going to go back
to slaying soon. So don't you worry.
[laughs] I like that!
- [audio repeats]
- I feel like that's pretty good, right?
[audio] I'm just having
a little break from slaying.
I think I think it's
I think it's a winner.
[audio] I'm just having
a little break from slaying.
and then I'm going to go back
to slaying soon. So don't you worry.
- I like the first one, I feel like.
- [Olivia] Okay.
Alright, give me the rundown.
I have to finish making
your accelerator PR kit list,
- of people you want to send your box to.
- Roux is tired of hearing this list.
- I know.
- [Dunne] No, I'm kidding.
Roux doesn't have to do anything.
Actually, no, Roux does.
Roux has a Purina brand deal.
Which we have to go through that,
with the logistics.
The real star of the fam.
How does it feel
to make more money than me?
[laughs]
[Dunne] My sister, she deserves
just as much as I do.
Julz is like the mastermind behind
pretty much everything.
She's the brains
behind the operation. [laughs]
[Julz]
In the TikTok, they're like
What they want you to do is they
want you to mouth the words better,
and they also want you to be
more enthusiastic and lively.
I was trying to be hot.
- [laughs]
- [Dunne] Like, it just didn't work.
- Okay, ready?
- One, two.
"Jensen's multi-vitamin
superfood gummy chews."
"14 critical vitamins and
minerals formulated to f"
Fff Fuck!
[laughs]
[Dunne] Julz got her degree
in kinesiology, pre-med,
and now she's just running a multi-million
dollar business from her living room.
No biggie.
If you want to make an Accelerator TikTok
at some point this week.
And then homework,
you have an oceanography final,
- you have a sociology paper.
- Mhm.
And you have, I think,
a communications paper.
Okay. Can you help me study?
- [Julz] Yes.
- Okay.
[Julz] You can come over later
if you want to do that.
Okay.
Do you need a study buddy?
Well, me too.
That's terrible.
That's not bad.
I'll have to, like, find a more
upbeat tone to this. I don't know
I literally sit here
and just go through sounds, like
Sometimes this takes up to hours,
but hopefully not.
I do all the behind the scenes of it all,
whether, like, it's an Instagram post,
I usually am the one
helping her narrow it down.
Caption, I usually help her
come up with it.
And if that girl has ever posted
anything funny in her life,
you know who came up with it
because it wasn't her.
She has no character development.
She didn't go to public school. I did.
[laughs] No.
Livvy is one of the funniest people
I've ever met in my entire life,
but I help her with
everything she does, so
[Olivia]
It literally is a family business.
I mean, I work with my sister every day.
I talk to my mom on the phone every day.
Hi. When are you
coming back to Baton Rouge?
Because I feel like we should set up
a time to talk to Mack about the gala.
[Kat] I'll have to look at my schedule
when I get back there.
Did you see that Olivia was
on her snap story?
- [Julz] I'll text her right now.
- Hopefully she gets a cute picture.
Olivia
[Dunne] My last name is pronounced "done."
Not "dune," not "doo-nay." Just "done."
After NIL started, there was a whole new
plethora of eyes that were on me, so,
I just didn't know what to do. And it was
really hard with body image for a while.
I had a hard time balancing, you know,
if I should fuel my body like a model,
if I should fuel my body like an athlete.
People like certain content from me.
I would consider myself kind of funny.
But like, people don't want
to see me being funny,
people just want to see me
doing my gymnastics and my lifestyle
because I've already created
this brand with what works. [laughs]
[notification ding]
[Jacobs] A question I get often
is what's the difference
in an NIL deal and a social media deal.
There's not.
They're influencers now.
But some of the misconceptions of NIL
is that it's always about the star student
athlete or the starter, if you will.
And it's not.
[woman] We're going to get it started,
thank you all.
I'm lost. I'm already lost.
[Jacobs]
So basically what's going to happen
where the first, like,
30 minutes is speed networking
where you can just go talk
to as many businesses,
It'll be a way really for you to just
meet more business professionals.
I'm going to go straight to WWE.
I've had so many friends that have done
gymnastics that are in WWE now.
- Really?
- Yes.
- [Young] Alright. I'm going to go lock in.
- It's such a big thing.
I was thinking a good intro would be
you go up and talk to them first.
I come out of nowhere,
RKO you onto the table,
- [student] Yeah, you'll just flip me over.
- The table, like, snaps in half.
- Right.
- And then from there I'm just like,
-"I'm Trace."
- Yes.
[Young]
Nice to meet you, what's going on?
- Trace.
- Brad.
- [Young] Nice to meet you.
- [pro] Nice to meet you, too.
[Young] Trace Young.
You know, I'm Trace Young,
I'm a part of the LSU
men's basketball team.
- You've been here since freshman year?
- I actually just transfered here,
This is my first year.
I came from Colorado State.
Okay.
[Jacobs]
A business wants to work with someone
who is going to help market their brand.
Those who are going
to utilize their platform,
they're going to put out great content,
they're going to hustle.
Content is something
that I've always enjoyed making
I have grown a pretty good
following from all that, so
[man] What are you do it on?
Is it TikTok, Instagram?
TikTok, Instagram, YouTube, all of it.
[Dellenger] There's different ways
that athletes can make more money,
and one of those
is obviously social media.
How often you post, what you post,
that following count,
a certain amount of followers usually
equals a certain amount of dollars.
This is my Instagram right here,
and I got 121,000 on there.
- So, yeah. Something I enjoy.
- That could for sure be a good fit.
- Good luck.
- Yessir, thank you. Was great to meet you.
- Great to meet you. I'll definitely
- [man] Nice to meet you, too.
[man] Let me know if I can help you
with anything.
Yes, sir, absolutely.
[sounds of basketball warm ups]
- [Young] Let's have a good one.
- [player] Good job!
Zone-in tag, zone-in tag.
Let's work, let's work.
- Here we go, here we go.
- [players yell indistinctly]
[Young]
I've always loved hoops.
I don't know, basketball is just like,
the hype of it, you know?
It's the dunks and the ankle breakers
and just, like, the culture,
I don't know, it was
always really fun to me.
Box, box. You're on that wheel,
you're on that wheel!
[Young] You can have
a lot of talent on the team, but
Good, man, we gotta lock in, lock in.
Having that glue that
brings people together,
that energy that gets people excited,
is really important.
[coach]
Good work, good work.
You!
- [coach] Run forward!
- Make some noise, man.
Everyone has a different role.
And that was mine. You gotta bring energy.
There we go.
Go cut, go cut, go cut!
Teammate guy.
You know, I'm for the team,
energy guy, you know, a culture guy,
you know, things like that,
like boost the team GPA's,
all those little things,
you know, it's kind of what
I pride myself on.
[both grunt]
[Young] I'll pick you up
and then I'm right here with it.
And then you put your foot here. Backflip.
Are you working on your next TikTok video?
- My coach calls me TikTok Trace.
- [upbeat music]
Alright. Three, two
I was making content before
it was even an option to get, you know,
before brand deals and all that stuff.
That's beautiful. That's it, right there.
So I had already kind of created
a little bit of a following
when TikTok kind of became a thing.
And that's kind of what made me realize,
like, okay, I can really
make a name for myself.
My entrepreneur side
has definitely come from my dad.
My family did well, but my parents
weren't just giving me handouts.
My dad was like, you want that? Buy it.
You know? Do what you got to do.
Go get it.
So I started a lawn mowing company
with some of my high school friends.
[groans] I need some water!
We started taking our shirts off when
we were mowing just because it was hot.
And I remember we started calling
ourselves the Lawn Daddies. [laughs]
- [friend] Oh! Give me some!
- [Young] We made a little Instagram.
And so we started growing.
Some of, like, the freshman girls,
like their parents, will hear about us,
and like to come hire us,
strictly so we take off our shirts,
so we're out there mowing,
like, embarrass their daughters and stuff.
So it kind of became like a little joke.
But we made good money.
Once I got into college,
it was after my freshman year,
someone came in and gave, like,
a PowerPoint presentation and like,
"Hey, there's this new thing,
it's called NIL."
- [gun pops]
- Bro, I swear I hit it.
Y'all about to get paid.
[rapid fire]
What's up, y'all, thought I'd take you
through a day in the life today.
- [teammate] You need a napkin?
- [Young] Yeah.
Those videos I started making
just for fun, started blowing up
- and started going viral.
- [notification dings]
I could be kind of a,
you know, a commodity that people want.
I love making content for fun,
but let me really lock in on,
like, what's trending,
like what's going to get me views
because now I can get paid.
Now it's like $25,000
for a post, things like that.
It's like, man, if I do four of these,
I'm making six figures, like,
just to make a couple of videos?
That's when everything changed.
The NIL, it jumped, like, to a whole
'nother level that I couldn't imagine.
[man]
We all want Jayden Daniels to be healthy.
We want him to play
these final three games.
[players]
Come on, come on!
[man] Jayden no longer
even has listed Heisman odds.
What I had been told was,
they expected that Jayden
would be able to play on Saturday,
but you have to clear concussion protocol.
[Kelly] We didn't know how he was
going to respond to this kind of injury.
He came to practice on Tuesday
and he stood behind Coach Sloane
with the script
and he went through every single play
and took a mental rep.
He had a plan, and I think it set
a precedent in our program
for if you want to play,
here are the steps that you need to take.
[players speak indistinctly]
[Jayden] A lot of people say I'm blessed
because my symptoms went away
that Thursday before the Florida game,
so they're like,
you're clear to play if you want to.
I was like, "Hell yeah I want to play."
[club music]
[Shaq]
Time to kill some Gators!
[club music resumes]
Where is my mosh pit?
You ready to kill
some Gators tomorrow?
[crowd cheers]
Alright. I want you to grab
the person next to you.
It's time to go for a ride.
[club music]
Let me see you clap, Louisiana!
Hands up Baton Rouge!
Swing this shit!
It's time to kill some Gators!
[Dellenger] LSU's tradition
is the build up to the night games,
one massive 100,000 person party
fueled by gumbo, jambalaya, and bourbon.
It's like a Louisiana soup
in Tiger Stadium.
- [tailgater] Fuck the Gators!
- [cheers]
- I'm the tailgate queen.
- [group laughs]
Social director.
We welcome in anybody,
even Tiger Bay can come tailgate with us.
I think most of our goals
are a little out of reach,
but I'm still hopeful for Jayden Daniels.
He gets my vote for Heisman.
[announcer]
Tiger Fans! It's time!
For one of the best pre-game traditions
in all of college football!
- The LSU Victory Hill parade!
- [cheer team cheers indistinctly]
[tiger roar]
[Kelly]
This is an important football game.
How do you want this game to go?
How do you want to be remembered?
This will be a physical game.
There will be a lot of talk.
Florida will bring that.
That's how they play.
But we have to be locked in
to what we need to do.
Because all we really have
is the name on the back of our jersey.
So when we step on that field, we play
for our name, we play for our family.
You will leave a mark
with these last three games at home.
[Daniels] It was Florida week.
We don't like them and they don't like us.
That's a true rivalry
I was kind of out of
the Heisman race, man.
And I got a challenge, like it's Florida,
you know, you got to do something.
- Like, do something amazing.
- [crowd roars]
- [Young] Hey bro, we made it.
- [bro] We made it!
I'm a photographer now, man. You're good.
[crowd] Go Tigers!
Go Tigers! LSU!
[announcer 1]
Here come the Tigers.
[announcer 2] It gets pretty heated
when these two teams get together.
[announcer 1] They first met in 1936,
and it is dead even, 33 wins apiece,
with three ties, and a series
in which you can expect the unexpected.
No question about that.
[Jackson]
Him getting that concussion,
everybody's like, oh, they're just trying
to put him back out there.
I would never let that happen,
if I knew he was not at 100%.
But you have to protect him
from himself sometimes.
Because he's like, okay,
I got to get back to a game.
[announcer 3] To come back off a hit
like that and play this game today
Yeah! Let's go, team!
[announcer 3] That lets you know
the type of competitor that this guy is.
He wants to win.
He's out there for a reason,
and this team just needs
to rally behind him.
[announcer 2] As Daniels takes the snap,
a sprint out to the right,
quick throw gets it to Nabers at the 34,
brings a tackle up
the far hash across midfield.
Keeps on turning inside the 40 and down
to the Florida 36 yard line.
[intense music]
[announcer 1] Here comes the pressure,
there goes Daniels.
That is a real challenge,
to try to bring this guy down.
[announcer 2]
The second down, goal to go from the one,
They'll go to Williams, who'll go left
tackle, Williams into the end zone.
Touchdown, Fighting Tigers!
Ramos, splits the upright.
It's seven-nothing, LSU strikes first.
11:59 remaining here in the first stanza.
Time-out on the field.
[announcer 2] Florida not wasting time.
They've got quick handoffs
and they've got quick hitters
coming out of the hands of Mertz.
[announcer 1]
This is Wilson, the freshman, and he's in!
[announcer 2]
Florida made that look real easy.
- Come on!
- [announcer 2] LSU will have the football
and take over first down attempt
from their own 15 yard line.
- [coach] There goes Jayden.
- [announcer 1] Daniels takes it himself.
He's got the sideline!
Jayden Daniels off to the races,
- [Jackson] Go! Go baby! [screams]
- [crowd cheers]
[announcer 1]
85 yards for Daniels.
[Kelly] I wasn't sure in pregame.
I didn't see anything different in him,
but I didn't know that, "Wow,
he's going to light this thing up today."
- [crowd cheers]
- [Kelly] Let's make a decision right now.
Nobody leaves the stadium with a victory
other than LSU. Let's go.
[announcer 2] Jayden Daniels
just three or four days ago,
was a question mark, whether or not
he'd be able to play today.
And I think we found out early
in this contest he is more than ready.
[announcer 1] Daniels escapes,
and now he's going to win another sprint.
- Jayden Daniels is something special.
- [intense violins]
[crowd cheers]
[Kelly] I'd like to say
that we had something to do with it.
We had nothing to do
with some of the throws that he made.
[announcer 1] Deep shot to the left side,
and it's hauled in by Brian Thomas, Jr.!
[Kelly] I was just like,
this guy is in a different zone.
[announcer 1] Daniels going deep, looking
for touch, he's got Thomas!
[Jackson]
There's just something about that game.
Jayden's ran past a lot of 11 man teams,
but it looks different when it's Florida
and it looks different
when it's at Death Valley.
[announcer 1] Daniels trying to run it.
Got some space, what a move!
Jayden Daniels again!
Jayden Daniels, touchdown LSU!
[crowd cheers]
[announcer 2] This is unbelievable.
Heisman voters, for your consideration.
[Kelly]
He sets an all time NCAA record
after one week earlier
being in the concussion protocol.
That's the Jayden Daniels story
that I want to be able to tell.
That's the kind of player you have.
[announcer 1] Daniels stands tall,
going deep, and touchdown!
- And that's your ballgame!
- [man] Daniels!
[announcer 2] And the Tigers celebrate
a 52-35 victory over the Florida Gators.
This is the best motherfucking
quarterback in the nation.
- [Frazier] You gotta do this.
- [players laugh]
[Daniels]
We beat the hell out of them.
I think I'm the only person ever
in college football history
to throw for over 350.
or rush for over 200 yards.
[crowd roars]
[radio voice] Talking LSU women's
basketball, this is The Kim Mulkey Show.
Presented by our Lady of the Lake,
on the LSU Sports Radio Network.
Good evening, Tiger fans. Welcome to
another edition of The Kim Mulkey Show,
here live from TJ Ribs
on Acadian Thruway in Baton Rouge,
with you, as we are each
and every Tuesday night.
And without any further ado, the coach
of your defending national champion,
LSU women's basketball
team coach, Kim Mulkey.
[Mulkey] Hey, Patrick. Hello, everyone.
They wanted me to open up with
Once I had a girl on Rocky Top ♪
- Down on those Tennessee hills ♪
- [crowd cheers, claps]
Rocky Top, you'll always be
Home sweet home ♪
- Nope, not my home.
- [crowd laughs]
- Well, yeah
- But I do like that song.
[Wright] Let's go to a couple
of Bud Light fan questions.
This one from Melissa in Baton Rouge.
Her first comment says
"Thank you for your commitment to women's
college basketball all these years."
Question is,
"How is the continuing NIL roller coaster
- impacting your job as a coach?"
- I don't have any problem with it.
I think we were reluctant to accept it,
initially because of worrying
about locker room issues,
- certain kids making more money.
- [Wright] But in a lot of ways,
I feel like they're having
to make stuff up as we go along.
This is new for all of us.
Absolutely. Now, you also have,
like Angel and Flau'jae and those kids,
they have their own
NIL deals away from LSU,
But it's not something
that is affecting our team.
[Wright] I know obviously there was
a lot of attention on the program,
but it just feels like
with that championship,
how there's just
it's like elevated so much.
[Mulkey] A lot of that is your social
media, a lot of that is your NIL deals.
It's I still say
I get to coach, really, celebrities,
little kids, and even grown ups, drive
hours just to come get close to them.
It's been like that all year.
[Johnson] We need to find a session.
If we don't find a session,
we can't do the jingle.
If we can't do the jingle
We don't get paid.
[Kilo]
Do you have the instrumental?
[upbeat music]
Get Gordon
And get it done ♪
- Get Gordon ♪
- [sings wordlessly]
[Kilo] Ma, can you send me the notes
of what she's got to change on the jingle?
- Why are they trying to rewrite my lyrics?
- [Kilo snickers]
[woman]
I guess it's compliance stuff, Flau.
[Kilo]
Something about don't say he's the best.
I guess it's biased. They don't want it
to sound biased, I guess. I don't know.
I'm doing it for Gordon.
- Mic check, mic check.
- [Kilo] That should be good right there.
Uh, yeah, look,
Everybody know Gordon in the 225 ♪
He done link with Big 4
He's got beacoup ties ♪
Ferrari slime rhyming
In the new coupe ride ♪
They don't want me to say
"he the best in BR, I'mma let you decide."
Ferrari ride sliming
in a new coupe rap ♪
- Ferarri [stutters] Ferarri what?
- [Kilo snickers]
[Johnson] God didn't say
just come on Earth and do one thing.
My dream and my goal is to be an artist,
and be a basketball player,
and be entrepreneurial.
That's what I'm going to do.
New coupe Ferrari,
riding sliming, new coupe rap ♪
That's one of the reasons why I chose LSU.
They didn't say, just, like, come to LSU
and be a basketball player, and that's it.
They said, no, come to LSU,
do your music, build your brand,
and we're here to help.
Everytime I'm on a road
I see a brand new sign.
- Maybe I could say that.
- [Kilo] Yeah.
Every time I'm on the road
I see a brand new sign ♪
And just put "new" like
I'm with Gordon
I know that he'll gonna it done ♪
If it's a big truck crash
Or a hit and run ♪
[Kilo]
Good job.
[Johnson] I feel like NIL is
an opportunity for you to hustle.
It's not just like, saying, okay, boom,
I'm going to college.
I'mma get all these NIL deals.
No. You got to put in the work.
What's up? It's Flau'jae,
announcing my partnership with
Oh, I'm doing the football one. Sorry.
Come on. You ready?
What's up? It's Flau'jae here, announcing
my partnership with Cox Communication.
Make sure you all come on the stories
and use the "Be the Bobble" filter
and represent y'all team on here.
I want to give a special shout out to
Cox Communication, it's only up from here.
Big Four.
[Dellenger] Libby Dunn, Angel Reese,
and Flau'jae Johnson
are probably three of the top five or so
women athletes in NIL earnings nationally.
This is literally the best lip gloss.
[Dellenger]
Because of their social media following
you are seeing brands attract to women
athletes more than the men.
[Brooks]
Glad to see y'all getting all glammed up.
[Johnson]
What do you want, Mama?
[Brooks]
First of all, don't say it that way.
[laughs]
[Brooks] I need you to take a look at
the Powerade pictures for approval.
This is a new world right now.
It's a number game,
and if you don't got numbers,
you don't have anything. Not for NIL.
I've been building my brand
since I was seven years old from music.
Never let them tell you
what you can't do ♪
Put me in a perfect position.
[Kilo]
That's going to be good for a shot.
[Brooks] NIL is definitely
centered around social media.
If you're not on social media,
NIL wil not help you.
[Johnson]
People want to beat us more now
because of everything
that we have going on.
Because of the deals we have,
because of everything they see,
because of, you know,
social media, our presence.
Where is yes, you rotate them.
Alright, here we go.
[Johnson] Coach Mulkey, she's like,
I don't care what you do
outside of basketball
as long as you're on time to practice.
You can go fly to space,
as long as you're back by 1:30. [laughs]
As long as that rocket land, and 1:30
you're back at practice, I'm fine with it.
- [player, indistinct]
- [team] Go Tigers!
- [player] One, two, three!
- [team] We lead!
[Johnson] NIL and basketball,
I think they can work simultaneously.
[plane engine drones]
Nobody coming to Media Day with the
bust Coach, show your bust down.
- [Mulkey] Show my what?
- [man laughs]
- [woman] Your watch.
- Do your hand up.
- Coach, go like this!
- [team laughs]
- [Reese] In the camera.
- Go!
- [Mulkey] What's missing?
- [Reese] Our ring!
We're missing something!
When are we getting them?
[crowd roars]
[announcer 1]
We are live in Las Vegas.
[announcer 2] The start of
the college basketball season.
Number one, LSU women,
20th ranked, Colorado.
[announcer 3] The LSU Tigers
are looking to defend
their national championship season.
[announcer 4] All the pieces
are in place to continue the run.
The SEC voted the Tigers
to win the regular season title.
[announcer 3] The team
could go undefeated this season.
That's how good this team is.
[announcer 5] There's not a lot of teams
that want to schedule LSU
to play in their first game.
[announcer 6]
Well, Colorado is the real deal.
[Mulkey] All right, gang. Here we go.
Low stag, low stag, low passes.
Three defense, play with intensity.
Who are we? Who are we? You play
like you know who we are, okay?
- [crowd cheering]
- [Reese] We're up, we're down.
We have each other's back.
Let's bust their ass and show them
why we're number one.
[player]
Let's go.
- [Reese] BTA on three. One, two, three!
- [team] Beat that ass!
[announcer 5] Angel Reese's number one
goal is to win another championship.
[announcer 6] It's about how she balances
knowing that everyone is looking at her.
[intense music]
[muted chatter]
[moderator] We'll open it up. Questions,
raise your hand. We'll get a mic.
[reporter] Yeah. You talked, I think,
about energy and effort after the game.
You play this game and coach
in this game, you're going to lose games.
Losing hurts. But what hurts me more
is what I witnessed on that floor.
[announcer 6]
I don't even know where to begin.
Effort. Energy. Fight. Heart.
Who are y'all?
[announcer 6]
Colorado hungry for the upset.
[announcer 5]
It's just been too easy.
Well, I would use a different word
than disappointed.
I was not surprised.
I told them what we were
facing with Colorado.
[announcer 6]
Colorado getting the bucket again.
[Mulkey] We didn't guard.
We rebounded very poorly.
And that's just that's not
that's not our identity.
[crowd roars]
[announcer 6]
Vegas has turned into the city of upsets,
as now Colorado takes down the defending
champs for their season opener,
- [buzzer]
- [announcer 5] Unbelievable showing.
LSU, big picture wise,
is going to have to regroup.
[crowd] Overrated.
Are you kidding me?
What an upset to start the season.
[woman] The Tigers become the first
reigning women's champion
to lose an opener since 1995.
Should LSU women's basketball
be worried about this?
[crowd chants]
Overrated.
[Mulkey] What are you doing? What are
you doing? They need to tell me why.
[crowd chants]
Overrated.
[Reese] A lot of people can say,
"She's too focused on NIL.
She's too focused on this, that, and a
third." But I know what I'm focused on.
[crowd chants]
Overrated.
- [Reese] I don't apologize for anything.
- [crowd chants] Overrated.
[Reese] People that have never
touched a basketball before,
that have never been a college athlete,
those people don't know anything.
[crowd chants]
Overrated.
[pensive music]
[eerie music]
[indistinct conversation]
[reporter]
Coach, here on the right.
The status of Jayden Daniels this week
and what the plans are for him.
Yeah, I think he's
I would consider him day to day.
He's going through the injury protocol.
But this is a process
that we'll just have to see
how it plays out from day to day.
[crowd yells]
[announcer]
LSU player Jayden Daniels.
[crowd chants]
Daniels!
[Daniels]
At first, I was kind of fine,
and I didn't really think
anything was wrong with me.
Until I went back in there
and they did a little light show.
[indistinct chanting]
[Daniels] When lights started flickering,
I just felt like it was out of whack.
My head was hurting, I'm nauseous.
I knew something wasn't right.
Was I scared? Yeah.
Cause, I mean, I didn't know what it was.
It was the first concussion I've ever had.
I had never felt nothing like that.
[Kelly] Concussion protocol,
you don't know what to expect in that,
because each person is different, right?
You know, we're talking about,
you know, a head injury.
It looked to me like an injury
that somebody was not going
to be coming back from quickly.
[interviewer] You lost a lot on that field
Saturday night in Tuscaloosa.
Jayden's Heisman chances are gone.
So it will be interesting
to look at this team
to see how they respond
with three more games
and all of their major goals
off the table. That's a shame.
[reporter] How will you approach
practice this week,
with Jayden being questionable?
Yeah, I mean, look, we'll take
Jayden's situation day by day,
and, you know, Garrett knows that he's
one snap away from getting in the game.
After that kind of hit,
you always worry about
"Alright, how long is this going to be?
What kind of effects is this going to have
on the rest of the season for Jayden?"
We are not a finished product,
but they're working hard to get there.
I didn't come down to LSU to be good.
I came here to be elite.
And our players that signed
scholarship papers here,
I'm sure they do it
because they want to be elite, too,
and so they're going to have
to give more this week.
Today, we'll meet with our football team
and, you know, turn the page
and get ready for Florida.
[upbeat music]
- [woman] Name, image, and likeness.
- [man] Name, image, and likeness.
NIL.
This ruling could, quite literally,
change everything.
Let's go!
[tiger roar]
[sounds of basketball]
[coach] Is there a better sound
than that?
[Reese] Nope.
[coach] Dip, turn, good, yes.
Oh, see how that missed?
Right to Mike? That's what the kind of
misses we're looking for.
Look at that. Good. Bottom of dip.
Yes. Okay. That was a little early.
- Yeah. There you go.
- [Reese] Women are winning right now.
Women's basketball is growing, and being
able to see that has just been amazing.
- This is history in the making.
- [crowd roars]
[Reese]
Lemme see something.
I feel like that feels much better.
We're going to look back in like
20 years from now and say, like,
we did that, we were trailblazers.
But we didn't even know
how good we were going to be.
We didn't know what to expect.
- [crowd roars]
- [announcer] It's been that kind of night,
Kim Mulkey, in year two, has orchestrated
a turn around for the ages.
[announcer 2] This is one of the
most improbable championships
you could even write a script for,
- [crowd roars]
- [tape rewinding sounds]
Right?
[Reese]
Last year, we had nine new players.
Transfers, freshmen, having no
expectations of what we wanted.
[crowd roars]
[Reese] I remember telling the team,
"We can go far."
- [announcer] Stolen away by Angel Reese.
- [buzzer]
Got it!
[Flau'jae Johnson]
It's kind of a Cinderella story.
Kim Mulkey's second year at LSU.
- Hey, all for one, one for all!
- [team] Go Tigers!
- One, two, three!
- [team] We believe!
- We felt like we was underdogs.
- [yelling]
[announcer]
Flau'jae has been the glue for this team.
[announcer 2]
She's one of the most impactful freshmen
- we expect in the SCC this year.
- [crowd roars]
[woman] Angel Reese
is doing so much for the game right now
and it cannot be discounted.
The shoe block is, like, legendary.
The following started right there.
My shoe happened to come off,
and I just, I asked the ref,
could she wait, she said no.
So I just pick my shoe up
and I just blocked the shot.
- [crowd roars]
- [whistles]
[announcer] She blocked that
while holding her own shoe.
[woman 1] Angel Reese has been everywhere
lately. and it's been well deserved.
[woman 2]
Angel Reese is an absolute problem.
[man 1]
Bro, how do you not like her, bro?
[man 2] Boom, took your cookies.
She gonna lick her fingers.
Women's sports need more of this, man.
Check this out.
[announcer]
Every child in the section made a sign,
and nine out of ten of them have
something to do with the Bayou Barbie.
[Reese] My mom came to one of the games
and somebody in the crowd was like,
"Your daughter's a Bayou Barbie.
We love her here. We have taken her in."
[crowd cheers]
We had to trademark that
and get that going.
[fans cheer]
[Reese] I'm seeing people become
fans of women's basketball.
- Last year, we had 15,000 people in here.
- [crowd cheers]
I mean, you don't see that,
that's not normal for women's basketball.
[crowd cheers]
[Reese]
I can't even hear my coach yelling.
[cheering]
[announcer 1] Welcome to
the National Championship Game.
[crowd roars]
[announcer 2]
Your Fighting Tigers play for
their first ever
national national championship
as they take on the Iowa Hawkeyes.
[announcer 1]
Caitlin Clark! A showstopper.
We know Caitlin Clark. We may not
be able to stop her from getting 30,
but it's the people around her.
We can't allow them to go off
and have magnificent numbers.
And that was our focus.
I think we already knew
we were going to win the game.
[announcer 1] Morris will let it fly
Why not? It's been that kind of night!
Kim Mulkey, in year two, has orchestrated
a turnaround for the ages.
LSU has captured
it's very first national championship!
[Johnson] We won a national
championship against all odds.
There's nothing better than that. Nothing.
[announcer 2] Kim Mulkey is taking
a team that won nine games,
and in less than two years
has made them national champions.
[Reese]
9.9 million people watched our game.
We have been a part of history.
The price just went up.
The price just went up.
[low-key music]
Okay guys, we're at Dick's in Baton Rouge.
- Hello.
- And we're going to go check on my merch.
- Mama Reese. Making a cameo.
- [laughs]
[Mama Reese]
Look at this.
[Reese]
So we got hoodies, we got a t-shirt.
- [Mama Reese] I want one of everything.
- Double double.
[Mama Reese] Wait let me see which one
Let's get one. These are nice.
They printed nice.
Your merch is in the store,
I think I'm getting a little emotional.
- Oh, goodness. I'm so proud of you.
- [Reese] Thank you.
Hey, y'all want some hoodies?
You want one?
Okay, pick one you want.
You want one of those?
What size you think you wear?
I'm a two.
A small? You think you wear a small?
Let me see this.
This one might fit better.
Yeah, there you go.
- Alright, y'all want that? Okay.
- [customer] Yes, ma'am.
- [kid] Can you get a picture with me?
- Mhm!
You get in?
[kid] Can we get tickets
to all your games?
- You coming to a game? Okay.
- [kid 2] I really wanted to.
- I'm sorry.
- [Mama Reese] I like him. [laughs]
[man] She got so mad the other day when
she didn't get number 10 as her number.
[laughs]
[worker] "B-E-A-U." It's my best friend's
son, they're a huge fan.
[Reese] People coming out
and supporting women's basketball.
I mean, it's crazy to be
in this moment right now.
- Thanks so much. Good luck this season.
- [Reese] Have a good one.
[Mama Reese]
Thank you.
[Reese] After the championship,
[laughs] I did a lot this summer.
I was in a music video
with Lotto and Cardi B.
Yup!
I traveled with USA basketball.
I won a BET award, ESPY.
[presenter]
And the ESPY goes to Angel Reese,
- LSU women's basketball.
- [crowd cheers]
[Reese] Last year I transferred from
the University of Maryland
and came to LSU
and I just joined the family.
So I just want to say thank you,
and another Natty is coming, period.
[crowd cheers]
[crowd applauds]
Yeah! The Bayou Barbie is in the building.
Since college players get
endorsements now, I'm about to cash in.
[Reese]
Ready to talk periods?
What did you think about tampons
when you first got your period?
Girl, I was confused.
You think you can out shoot me
from Starry range?
I can't even imagine
how many NIL deals I've done.
[producer]
What are we talking money-wise?
Life changing numbers. [laughs]
Sports Illustrated was crazy.
Me and Libby weren't even
next to each other in this picture.
They edited us together.
"Why the LSU Women's Program rules
the new college sports economy."
We're doing our thing.
I was getting NIL deals
before I came to LSU,
but I think the more and better that
I perform, that I was getting more deals.
It becomes a lot,
like it becomes a lot of stuff to do,
and I get overwhelmed.
I'm happy to be back and just trying
to come back down to earth.
[coach]
Yeah.
[Reese]
Last year's team, we had no expectations.
We just played freely.
I think it's just more pressure now.
[moderator] Questions,
raise your hand. We'll get a mic.
- [reporter] Coach, how are you?
- [moderator] Right in the middle.
- Good. How are you?
- [reporter] Good.
Obviously coming into this season,
coming off a national championship.
Is there anything that you can project
with how your returners come back?
Your concern is
what all my concerns will be.
Is Angel Reese hungry for another ring?
She's making money like crazy.
She understands
she doesn't have all of that
if she doesn't have success on the court.
I don't anticipate them
not being able to handle
what comes with
what people expect of them.
[Angel]
Woo!
[lip-syncing] Right now I'm not depressed.
I'm just having
a little break from slaying.
I'm just having
a little break from slaying,
and then I'm going to go back
to slaying soon. So don't you worry.
[audio repeats]
Right now, I'm not depressed.
I'm just having
a little break from slaying.
I'm just having
a little break from slaying,
and then I'm going to go back
to slaying soon. So don't you worry.
[laughs] I like that!
- [audio repeats]
- I feel like that's pretty good, right?
[audio] I'm just having
a little break from slaying.
I think I think it's
I think it's a winner.
[audio] I'm just having
a little break from slaying.
and then I'm going to go back
to slaying soon. So don't you worry.
- I like the first one, I feel like.
- [Olivia] Okay.
Alright, give me the rundown.
I have to finish making
your accelerator PR kit list,
- of people you want to send your box to.
- Roux is tired of hearing this list.
- I know.
- [Dunne] No, I'm kidding.
Roux doesn't have to do anything.
Actually, no, Roux does.
Roux has a Purina brand deal.
Which we have to go through that,
with the logistics.
The real star of the fam.
How does it feel
to make more money than me?
[laughs]
[Dunne] My sister, she deserves
just as much as I do.
Julz is like the mastermind behind
pretty much everything.
She's the brains
behind the operation. [laughs]
[Julz]
In the TikTok, they're like
What they want you to do is they
want you to mouth the words better,
and they also want you to be
more enthusiastic and lively.
I was trying to be hot.
- [laughs]
- [Dunne] Like, it just didn't work.
- Okay, ready?
- One, two.
"Jensen's multi-vitamin
superfood gummy chews."
"14 critical vitamins and
minerals formulated to f"
Fff Fuck!
[laughs]
[Dunne] Julz got her degree
in kinesiology, pre-med,
and now she's just running a multi-million
dollar business from her living room.
No biggie.
If you want to make an Accelerator TikTok
at some point this week.
And then homework,
you have an oceanography final,
- you have a sociology paper.
- Mhm.
And you have, I think,
a communications paper.
Okay. Can you help me study?
- [Julz] Yes.
- Okay.
[Julz] You can come over later
if you want to do that.
Okay.
Do you need a study buddy?
Well, me too.
That's terrible.
That's not bad.
I'll have to, like, find a more
upbeat tone to this. I don't know
I literally sit here
and just go through sounds, like
Sometimes this takes up to hours,
but hopefully not.
I do all the behind the scenes of it all,
whether, like, it's an Instagram post,
I usually am the one
helping her narrow it down.
Caption, I usually help her
come up with it.
And if that girl has ever posted
anything funny in her life,
you know who came up with it
because it wasn't her.
She has no character development.
She didn't go to public school. I did.
[laughs] No.
Livvy is one of the funniest people
I've ever met in my entire life,
but I help her with
everything she does, so
[Olivia]
It literally is a family business.
I mean, I work with my sister every day.
I talk to my mom on the phone every day.
Hi. When are you
coming back to Baton Rouge?
Because I feel like we should set up
a time to talk to Mack about the gala.
[Kat] I'll have to look at my schedule
when I get back there.
Did you see that Olivia was
on her snap story?
- [Julz] I'll text her right now.
- Hopefully she gets a cute picture.
Olivia
[Dunne] My last name is pronounced "done."
Not "dune," not "doo-nay." Just "done."
After NIL started, there was a whole new
plethora of eyes that were on me, so,
I just didn't know what to do. And it was
really hard with body image for a while.
I had a hard time balancing, you know,
if I should fuel my body like a model,
if I should fuel my body like an athlete.
People like certain content from me.
I would consider myself kind of funny.
But like, people don't want
to see me being funny,
people just want to see me
doing my gymnastics and my lifestyle
because I've already created
this brand with what works. [laughs]
[notification ding]
[Jacobs] A question I get often
is what's the difference
in an NIL deal and a social media deal.
There's not.
They're influencers now.
But some of the misconceptions of NIL
is that it's always about the star student
athlete or the starter, if you will.
And it's not.
[woman] We're going to get it started,
thank you all.
I'm lost. I'm already lost.
[Jacobs]
So basically what's going to happen
where the first, like,
30 minutes is speed networking
where you can just go talk
to as many businesses,
It'll be a way really for you to just
meet more business professionals.
I'm going to go straight to WWE.
I've had so many friends that have done
gymnastics that are in WWE now.
- Really?
- Yes.
- [Young] Alright. I'm going to go lock in.
- It's such a big thing.
I was thinking a good intro would be
you go up and talk to them first.
I come out of nowhere,
RKO you onto the table,
- [student] Yeah, you'll just flip me over.
- The table, like, snaps in half.
- Right.
- And then from there I'm just like,
-"I'm Trace."
- Yes.
[Young]
Nice to meet you, what's going on?
- Trace.
- Brad.
- [Young] Nice to meet you.
- [pro] Nice to meet you, too.
[Young] Trace Young.
You know, I'm Trace Young,
I'm a part of the LSU
men's basketball team.
- You've been here since freshman year?
- I actually just transfered here,
This is my first year.
I came from Colorado State.
Okay.
[Jacobs]
A business wants to work with someone
who is going to help market their brand.
Those who are going
to utilize their platform,
they're going to put out great content,
they're going to hustle.
Content is something
that I've always enjoyed making
I have grown a pretty good
following from all that, so
[man] What are you do it on?
Is it TikTok, Instagram?
TikTok, Instagram, YouTube, all of it.
[Dellenger] There's different ways
that athletes can make more money,
and one of those
is obviously social media.
How often you post, what you post,
that following count,
a certain amount of followers usually
equals a certain amount of dollars.
This is my Instagram right here,
and I got 121,000 on there.
- So, yeah. Something I enjoy.
- That could for sure be a good fit.
- Good luck.
- Yessir, thank you. Was great to meet you.
- Great to meet you. I'll definitely
- [man] Nice to meet you, too.
[man] Let me know if I can help you
with anything.
Yes, sir, absolutely.
[sounds of basketball warm ups]
- [Young] Let's have a good one.
- [player] Good job!
Zone-in tag, zone-in tag.
Let's work, let's work.
- Here we go, here we go.
- [players yell indistinctly]
[Young]
I've always loved hoops.
I don't know, basketball is just like,
the hype of it, you know?
It's the dunks and the ankle breakers
and just, like, the culture,
I don't know, it was
always really fun to me.
Box, box. You're on that wheel,
you're on that wheel!
[Young] You can have
a lot of talent on the team, but
Good, man, we gotta lock in, lock in.
Having that glue that
brings people together,
that energy that gets people excited,
is really important.
[coach]
Good work, good work.
You!
- [coach] Run forward!
- Make some noise, man.
Everyone has a different role.
And that was mine. You gotta bring energy.
There we go.
Go cut, go cut, go cut!
Teammate guy.
You know, I'm for the team,
energy guy, you know, a culture guy,
you know, things like that,
like boost the team GPA's,
all those little things,
you know, it's kind of what
I pride myself on.
[both grunt]
[Young] I'll pick you up
and then I'm right here with it.
And then you put your foot here. Backflip.
Are you working on your next TikTok video?
- My coach calls me TikTok Trace.
- [upbeat music]
Alright. Three, two
I was making content before
it was even an option to get, you know,
before brand deals and all that stuff.
That's beautiful. That's it, right there.
So I had already kind of created
a little bit of a following
when TikTok kind of became a thing.
And that's kind of what made me realize,
like, okay, I can really
make a name for myself.
My entrepreneur side
has definitely come from my dad.
My family did well, but my parents
weren't just giving me handouts.
My dad was like, you want that? Buy it.
You know? Do what you got to do.
Go get it.
So I started a lawn mowing company
with some of my high school friends.
[groans] I need some water!
We started taking our shirts off when
we were mowing just because it was hot.
And I remember we started calling
ourselves the Lawn Daddies. [laughs]
- [friend] Oh! Give me some!
- [Young] We made a little Instagram.
And so we started growing.
Some of, like, the freshman girls,
like their parents, will hear about us,
and like to come hire us,
strictly so we take off our shirts,
so we're out there mowing,
like, embarrass their daughters and stuff.
So it kind of became like a little joke.
But we made good money.
Once I got into college,
it was after my freshman year,
someone came in and gave, like,
a PowerPoint presentation and like,
"Hey, there's this new thing,
it's called NIL."
- [gun pops]
- Bro, I swear I hit it.
Y'all about to get paid.
[rapid fire]
What's up, y'all, thought I'd take you
through a day in the life today.
- [teammate] You need a napkin?
- [Young] Yeah.
Those videos I started making
just for fun, started blowing up
- and started going viral.
- [notification dings]
I could be kind of a,
you know, a commodity that people want.
I love making content for fun,
but let me really lock in on,
like, what's trending,
like what's going to get me views
because now I can get paid.
Now it's like $25,000
for a post, things like that.
It's like, man, if I do four of these,
I'm making six figures, like,
just to make a couple of videos?
That's when everything changed.
The NIL, it jumped, like, to a whole
'nother level that I couldn't imagine.
[man]
We all want Jayden Daniels to be healthy.
We want him to play
these final three games.
[players]
Come on, come on!
[man] Jayden no longer
even has listed Heisman odds.
What I had been told was,
they expected that Jayden
would be able to play on Saturday,
but you have to clear concussion protocol.
[Kelly] We didn't know how he was
going to respond to this kind of injury.
He came to practice on Tuesday
and he stood behind Coach Sloane
with the script
and he went through every single play
and took a mental rep.
He had a plan, and I think it set
a precedent in our program
for if you want to play,
here are the steps that you need to take.
[players speak indistinctly]
[Jayden] A lot of people say I'm blessed
because my symptoms went away
that Thursday before the Florida game,
so they're like,
you're clear to play if you want to.
I was like, "Hell yeah I want to play."
[club music]
[Shaq]
Time to kill some Gators!
[club music resumes]
Where is my mosh pit?
You ready to kill
some Gators tomorrow?
[crowd cheers]
Alright. I want you to grab
the person next to you.
It's time to go for a ride.
[club music]
Let me see you clap, Louisiana!
Hands up Baton Rouge!
Swing this shit!
It's time to kill some Gators!
[Dellenger] LSU's tradition
is the build up to the night games,
one massive 100,000 person party
fueled by gumbo, jambalaya, and bourbon.
It's like a Louisiana soup
in Tiger Stadium.
- [tailgater] Fuck the Gators!
- [cheers]
- I'm the tailgate queen.
- [group laughs]
Social director.
We welcome in anybody,
even Tiger Bay can come tailgate with us.
I think most of our goals
are a little out of reach,
but I'm still hopeful for Jayden Daniels.
He gets my vote for Heisman.
[announcer]
Tiger Fans! It's time!
For one of the best pre-game traditions
in all of college football!
- The LSU Victory Hill parade!
- [cheer team cheers indistinctly]
[tiger roar]
[Kelly]
This is an important football game.
How do you want this game to go?
How do you want to be remembered?
This will be a physical game.
There will be a lot of talk.
Florida will bring that.
That's how they play.
But we have to be locked in
to what we need to do.
Because all we really have
is the name on the back of our jersey.
So when we step on that field, we play
for our name, we play for our family.
You will leave a mark
with these last three games at home.
[Daniels] It was Florida week.
We don't like them and they don't like us.
That's a true rivalry
I was kind of out of
the Heisman race, man.
And I got a challenge, like it's Florida,
you know, you got to do something.
- Like, do something amazing.
- [crowd roars]
- [Young] Hey bro, we made it.
- [bro] We made it!
I'm a photographer now, man. You're good.
[crowd] Go Tigers!
Go Tigers! LSU!
[announcer 1]
Here come the Tigers.
[announcer 2] It gets pretty heated
when these two teams get together.
[announcer 1] They first met in 1936,
and it is dead even, 33 wins apiece,
with three ties, and a series
in which you can expect the unexpected.
No question about that.
[Jackson]
Him getting that concussion,
everybody's like, oh, they're just trying
to put him back out there.
I would never let that happen,
if I knew he was not at 100%.
But you have to protect him
from himself sometimes.
Because he's like, okay,
I got to get back to a game.
[announcer 3] To come back off a hit
like that and play this game today
Yeah! Let's go, team!
[announcer 3] That lets you know
the type of competitor that this guy is.
He wants to win.
He's out there for a reason,
and this team just needs
to rally behind him.
[announcer 2] As Daniels takes the snap,
a sprint out to the right,
quick throw gets it to Nabers at the 34,
brings a tackle up
the far hash across midfield.
Keeps on turning inside the 40 and down
to the Florida 36 yard line.
[intense music]
[announcer 1] Here comes the pressure,
there goes Daniels.
That is a real challenge,
to try to bring this guy down.
[announcer 2]
The second down, goal to go from the one,
They'll go to Williams, who'll go left
tackle, Williams into the end zone.
Touchdown, Fighting Tigers!
Ramos, splits the upright.
It's seven-nothing, LSU strikes first.
11:59 remaining here in the first stanza.
Time-out on the field.
[announcer 2] Florida not wasting time.
They've got quick handoffs
and they've got quick hitters
coming out of the hands of Mertz.
[announcer 1]
This is Wilson, the freshman, and he's in!
[announcer 2]
Florida made that look real easy.
- Come on!
- [announcer 2] LSU will have the football
and take over first down attempt
from their own 15 yard line.
- [coach] There goes Jayden.
- [announcer 1] Daniels takes it himself.
He's got the sideline!
Jayden Daniels off to the races,
- [Jackson] Go! Go baby! [screams]
- [crowd cheers]
[announcer 1]
85 yards for Daniels.
[Kelly] I wasn't sure in pregame.
I didn't see anything different in him,
but I didn't know that, "Wow,
he's going to light this thing up today."
- [crowd cheers]
- [Kelly] Let's make a decision right now.
Nobody leaves the stadium with a victory
other than LSU. Let's go.
[announcer 2] Jayden Daniels
just three or four days ago,
was a question mark, whether or not
he'd be able to play today.
And I think we found out early
in this contest he is more than ready.
[announcer 1] Daniels escapes,
and now he's going to win another sprint.
- Jayden Daniels is something special.
- [intense violins]
[crowd cheers]
[Kelly] I'd like to say
that we had something to do with it.
We had nothing to do
with some of the throws that he made.
[announcer 1] Deep shot to the left side,
and it's hauled in by Brian Thomas, Jr.!
[Kelly] I was just like,
this guy is in a different zone.
[announcer 1] Daniels going deep, looking
for touch, he's got Thomas!
[Jackson]
There's just something about that game.
Jayden's ran past a lot of 11 man teams,
but it looks different when it's Florida
and it looks different
when it's at Death Valley.
[announcer 1] Daniels trying to run it.
Got some space, what a move!
Jayden Daniels again!
Jayden Daniels, touchdown LSU!
[crowd cheers]
[announcer 2] This is unbelievable.
Heisman voters, for your consideration.
[Kelly]
He sets an all time NCAA record
after one week earlier
being in the concussion protocol.
That's the Jayden Daniels story
that I want to be able to tell.
That's the kind of player you have.
[announcer 1] Daniels stands tall,
going deep, and touchdown!
- And that's your ballgame!
- [man] Daniels!
[announcer 2] And the Tigers celebrate
a 52-35 victory over the Florida Gators.
This is the best motherfucking
quarterback in the nation.
- [Frazier] You gotta do this.
- [players laugh]
[Daniels]
We beat the hell out of them.
I think I'm the only person ever
in college football history
to throw for over 350.
or rush for over 200 yards.
[crowd roars]
[radio voice] Talking LSU women's
basketball, this is The Kim Mulkey Show.
Presented by our Lady of the Lake,
on the LSU Sports Radio Network.
Good evening, Tiger fans. Welcome to
another edition of The Kim Mulkey Show,
here live from TJ Ribs
on Acadian Thruway in Baton Rouge,
with you, as we are each
and every Tuesday night.
And without any further ado, the coach
of your defending national champion,
LSU women's basketball
team coach, Kim Mulkey.
[Mulkey] Hey, Patrick. Hello, everyone.
They wanted me to open up with
Once I had a girl on Rocky Top ♪
- Down on those Tennessee hills ♪
- [crowd cheers, claps]
Rocky Top, you'll always be
Home sweet home ♪
- Nope, not my home.
- [crowd laughs]
- Well, yeah
- But I do like that song.
[Wright] Let's go to a couple
of Bud Light fan questions.
This one from Melissa in Baton Rouge.
Her first comment says
"Thank you for your commitment to women's
college basketball all these years."
Question is,
"How is the continuing NIL roller coaster
- impacting your job as a coach?"
- I don't have any problem with it.
I think we were reluctant to accept it,
initially because of worrying
about locker room issues,
- certain kids making more money.
- [Wright] But in a lot of ways,
I feel like they're having
to make stuff up as we go along.
This is new for all of us.
Absolutely. Now, you also have,
like Angel and Flau'jae and those kids,
they have their own
NIL deals away from LSU,
But it's not something
that is affecting our team.
[Wright] I know obviously there was
a lot of attention on the program,
but it just feels like
with that championship,
how there's just
it's like elevated so much.
[Mulkey] A lot of that is your social
media, a lot of that is your NIL deals.
It's I still say
I get to coach, really, celebrities,
little kids, and even grown ups, drive
hours just to come get close to them.
It's been like that all year.
[Johnson] We need to find a session.
If we don't find a session,
we can't do the jingle.
If we can't do the jingle
We don't get paid.
[Kilo]
Do you have the instrumental?
[upbeat music]
Get Gordon
And get it done ♪
- Get Gordon ♪
- [sings wordlessly]
[Kilo] Ma, can you send me the notes
of what she's got to change on the jingle?
- Why are they trying to rewrite my lyrics?
- [Kilo snickers]
[woman]
I guess it's compliance stuff, Flau.
[Kilo]
Something about don't say he's the best.
I guess it's biased. They don't want it
to sound biased, I guess. I don't know.
I'm doing it for Gordon.
- Mic check, mic check.
- [Kilo] That should be good right there.
Uh, yeah, look,
Everybody know Gordon in the 225 ♪
He done link with Big 4
He's got beacoup ties ♪
Ferrari slime rhyming
In the new coupe ride ♪
They don't want me to say
"he the best in BR, I'mma let you decide."
Ferrari ride sliming
in a new coupe rap ♪
- Ferarri [stutters] Ferarri what?
- [Kilo snickers]
[Johnson] God didn't say
just come on Earth and do one thing.
My dream and my goal is to be an artist,
and be a basketball player,
and be entrepreneurial.
That's what I'm going to do.
New coupe Ferrari,
riding sliming, new coupe rap ♪
That's one of the reasons why I chose LSU.
They didn't say, just, like, come to LSU
and be a basketball player, and that's it.
They said, no, come to LSU,
do your music, build your brand,
and we're here to help.
Everytime I'm on a road
I see a brand new sign.
- Maybe I could say that.
- [Kilo] Yeah.
Every time I'm on the road
I see a brand new sign ♪
And just put "new" like
I'm with Gordon
I know that he'll gonna it done ♪
If it's a big truck crash
Or a hit and run ♪
[Kilo]
Good job.
[Johnson] I feel like NIL is
an opportunity for you to hustle.
It's not just like, saying, okay, boom,
I'm going to college.
I'mma get all these NIL deals.
No. You got to put in the work.
What's up? It's Flau'jae,
announcing my partnership with
Oh, I'm doing the football one. Sorry.
Come on. You ready?
What's up? It's Flau'jae here, announcing
my partnership with Cox Communication.
Make sure you all come on the stories
and use the "Be the Bobble" filter
and represent y'all team on here.
I want to give a special shout out to
Cox Communication, it's only up from here.
Big Four.
[Dellenger] Libby Dunn, Angel Reese,
and Flau'jae Johnson
are probably three of the top five or so
women athletes in NIL earnings nationally.
This is literally the best lip gloss.
[Dellenger]
Because of their social media following
you are seeing brands attract to women
athletes more than the men.
[Brooks]
Glad to see y'all getting all glammed up.
[Johnson]
What do you want, Mama?
[Brooks]
First of all, don't say it that way.
[laughs]
[Brooks] I need you to take a look at
the Powerade pictures for approval.
This is a new world right now.
It's a number game,
and if you don't got numbers,
you don't have anything. Not for NIL.
I've been building my brand
since I was seven years old from music.
Never let them tell you
what you can't do ♪
Put me in a perfect position.
[Kilo]
That's going to be good for a shot.
[Brooks] NIL is definitely
centered around social media.
If you're not on social media,
NIL wil not help you.
[Johnson]
People want to beat us more now
because of everything
that we have going on.
Because of the deals we have,
because of everything they see,
because of, you know,
social media, our presence.
Where is yes, you rotate them.
Alright, here we go.
[Johnson] Coach Mulkey, she's like,
I don't care what you do
outside of basketball
as long as you're on time to practice.
You can go fly to space,
as long as you're back by 1:30. [laughs]
As long as that rocket land, and 1:30
you're back at practice, I'm fine with it.
- [player, indistinct]
- [team] Go Tigers!
- [player] One, two, three!
- [team] We lead!
[Johnson] NIL and basketball,
I think they can work simultaneously.
[plane engine drones]
Nobody coming to Media Day with the
bust Coach, show your bust down.
- [Mulkey] Show my what?
- [man laughs]
- [woman] Your watch.
- Do your hand up.
- Coach, go like this!
- [team laughs]
- [Reese] In the camera.
- Go!
- [Mulkey] What's missing?
- [Reese] Our ring!
We're missing something!
When are we getting them?
[crowd roars]
[announcer 1]
We are live in Las Vegas.
[announcer 2] The start of
the college basketball season.
Number one, LSU women,
20th ranked, Colorado.
[announcer 3] The LSU Tigers
are looking to defend
their national championship season.
[announcer 4] All the pieces
are in place to continue the run.
The SEC voted the Tigers
to win the regular season title.
[announcer 3] The team
could go undefeated this season.
That's how good this team is.
[announcer 5] There's not a lot of teams
that want to schedule LSU
to play in their first game.
[announcer 6]
Well, Colorado is the real deal.
[Mulkey] All right, gang. Here we go.
Low stag, low stag, low passes.
Three defense, play with intensity.
Who are we? Who are we? You play
like you know who we are, okay?
- [crowd cheering]
- [Reese] We're up, we're down.
We have each other's back.
Let's bust their ass and show them
why we're number one.
[player]
Let's go.
- [Reese] BTA on three. One, two, three!
- [team] Beat that ass!
[announcer 5] Angel Reese's number one
goal is to win another championship.
[announcer 6] It's about how she balances
knowing that everyone is looking at her.
[intense music]
[muted chatter]
[moderator] We'll open it up. Questions,
raise your hand. We'll get a mic.
[reporter] Yeah. You talked, I think,
about energy and effort after the game.
You play this game and coach
in this game, you're going to lose games.
Losing hurts. But what hurts me more
is what I witnessed on that floor.
[announcer 6]
I don't even know where to begin.
Effort. Energy. Fight. Heart.
Who are y'all?
[announcer 6]
Colorado hungry for the upset.
[announcer 5]
It's just been too easy.
Well, I would use a different word
than disappointed.
I was not surprised.
I told them what we were
facing with Colorado.
[announcer 6]
Colorado getting the bucket again.
[Mulkey] We didn't guard.
We rebounded very poorly.
And that's just that's not
that's not our identity.
[crowd roars]
[announcer 6]
Vegas has turned into the city of upsets,
as now Colorado takes down the defending
champs for their season opener,
- [buzzer]
- [announcer 5] Unbelievable showing.
LSU, big picture wise,
is going to have to regroup.
[crowd] Overrated.
Are you kidding me?
What an upset to start the season.
[woman] The Tigers become the first
reigning women's champion
to lose an opener since 1995.
Should LSU women's basketball
be worried about this?
[crowd chants]
Overrated.
[Mulkey] What are you doing? What are
you doing? They need to tell me why.
[crowd chants]
Overrated.
[Reese] A lot of people can say,
"She's too focused on NIL.
She's too focused on this, that, and a
third." But I know what I'm focused on.
[crowd chants]
Overrated.
- [Reese] I don't apologize for anything.
- [crowd chants] Overrated.
[Reese] People that have never
touched a basketball before,
that have never been a college athlete,
those people don't know anything.
[crowd chants]
Overrated.
[pensive music]