The Playlist (2022) s01e05 Episode Script
The Partner
1
- Hi!
- Hey!
I'm Martin Lorentzon,
I'm here for the Summer Talk Show.
- You're in the right place. Welcome!
- [Martin laughs]
- Thanks!
- I'm Felicia.
Pleasure!
Wow, what legends!
[soft music]
This feels completely right, yeah.
I'll be talking from back there,
so you'll hear me through these.
Brilliant! This feels like Kaj Kindvall.
Do you remember him?
- Legendary.
- Yeah, sure do.
My dad listened to him a lot
when I was younger, I remember.
- Okay. Yeah. That's cool.
- Mhm. One of his favorite.
By the way, did you get
an email about the script?
No, we'll play it by ear.
Okay.
- Let's go.
- Let's go.
[laughs]
Let's kick this shit out!
[upbeat music]
[human chatter]
[upbeat music]
Never had much
Faith in love or miracles ♪
Miracles! Ooh! ♪
Never wanna put my heart on the line ♪
Ooh! But swimming in your ♪
So Let's make a toast
to Sofia and Daniel. Cheers!
Cheers!
[guests clap]
[clinking of glass]
Excuse me, everyone.
Just wanted to raise a brief toast
to the beautiful bride and groom.
Some of you may know me,
my name is Martin Lorentzon,
I am the co-founder of Spotify.
Though Daniel knows me as the guy
who bankrolled his mistakes
for the first five years of the company.
[guests laugh]
Now, seriously, I just want to say,
you did well, kid.
From the day I met you,
you exceeded all my expectations,
you defied the naysayers
and you refused to give up.
I mean, look. You made it.
And I just want to say I'm proud of you.
[guests exclaim]
[guests clap]
I'm proud of you because this is the first
thing you've done that I haven't paid for.
[guests laugh]
No, seriously, that's unfair.
Daniel isn't cheap, you know.
He is a very generous and
wonderful big-hearted guy.
Actually, that's the word I would use
to describe him, big. [chuckles]
He's got a big heart,
a big mind and, you know,
I know what Sofia really likes about him
is his enormous,
gigantic co
[Martin] Have you ever heard the word
"neurotypical" in relation to your brain?
It means a typical brain can
determine when something is appropriate,
When to be serious,
and when to make jokes.
Without the neurotypical,
we would never have a civilized society,
we would never know how to organize
ourselves or have different values.
But me, I don't know what that's like.
Four times seven is twenty eight, five
times seven, thirty five. Six times seven
It's just unacceptable. I can't have a
student who disrupts the class always.
[Martin] I grew up in what was called
the happiest generation ever.
We had peace, prosperity, good schools,
and everyone was supposed to behave
so they can prosper.
But for some reason,
I could never get behind that last part.
Here he is, two-time Olympic champion
Ingemar Stenmark!
And there he goes. He's expected
to be a gold medalist the third time!
[staff cheering and laughing]
He can't afford to lose, no mistakes
He's got two tenths of a second left!
[screams]
- Yes!
- Martin!
Listen. Listen to me!
Martin!
Vidar is here.
From the Stockholm Stock Exchange.
[clapping and cheering]
[tense music]
[Vidar] What the hell is this?
You invited me here to discuss
how you wanted to issue an IPO
and what do I see?
[sighs] No, it's just
we were interviewing a new head of HR.
We're a tech company,
you gotta have some fun.
You can't sit behind the desk all day.
It is not sound. The Stockholm Stock
Exchange is for serious companies.
- And you're clearly not there yet.
- Yes, we are sir.
The thing is, Martin doesn't have a
lot to do with day-to-day operations.
He's just here as a consultant. He has
some unique skills that our company needs.
[Vidar] Yes, you are an odd character.
You should be grateful that your
partner has his feet on the ground.
[Felix] Mm, exactly. Um
Why don't you go outside for a bit Martin,
I'll have a talk with Vidar.
[tense music]
[Martin] My entire childhood,
I always felt a little
different. I guess.
All the other boys seemed so
orderly and Swedish.
They all marched to the same tune.
But my tune was more like 17 big bands,
40 DJs and a bunch of death metal,
all playing at the same time.
[Martin laughs]
Reach out, touch faith ♪
[Martin] Unfortunately, no one else
seemed to hear the same tune as me.
Your own personal Jesus ♪
But then one day this quirky kid
came to the office to pitch his software.
Someone who cares ♪
Your own personal Jesus ♪
Reach out, touch faith ♪
Advertigo is completely unique. When you
search for a product, let's say a phone,
in the same instant, the service
provides you with all comparable products,
specifications, prices. You have
total access to the entire web.
Okay but isn't that just what
Google is doing with Froogle?
Yes, but it's not the idea itself
that's unique Martin, it's the execution.
Google just does it badly.
My software on the other hand, is perfect.
And what happens if someone
searches for three different products?
Is that data cross-referenced
across the three searches?
Yes, Felix, that's a given.
[Martin laughs]
- Why are your searches slower than Google?
- That's the whole point.
One in 300,000 searches lead
to an actual sale.
The point isn't the selling itself,
but how much advertising we can sell
while people are searching.
[mid-tempo music]
[Martin] Other entrepreneurs chase
after new ideas relentlessly,
but for me, there's only one factor in
making a business work.
Personality.
[upbeat music]
[crowd partying]
[Martin shouting excitedly]
Felix!
Congrats, Daniel!
You just sold your first
company for ten million.
[Martin chuckles] Smile!
- It's not exactly Google, is it?
- It's not Google.
You worked in Silicon Valley right?
What is it they do that we don't?
- You wanna compete with Silicon Valley?
- Yeah, why not?
We have programmers, talents,
why shouldn't we prove we're just as good?
Okay. Okay, pitch.
[Martin chuckles]
If you want to compete with the big guys,
I'm in.
There's nothing stopping you.
[Martin] If you found a piece of coal
that has the potential
to become a diamond
[Martin] Daniel?
[Martin] you have to go all in.
There is no middle ground.
Stop here.
[car door closes]
- Hey, Martin!
- Hi Daniel.
- How are you doing?
- Doing alright.
Okay.
So we buy you out and you buy a Ferrari?
Yeah, it's nice, isn't it?
- It's red.
- Yeah, it's damn fast.
- And it draws a lot of attention.
- Yes, it does.
Come!
- Where are we going?
- I want to show you something.
Okay but it's a Ferrari,
I can't leave the car.
The whole of Sweden is
watching that thing. It's fine.
- What's going on?
- We're gonna start a company.
[chuckles] Okay, why are we doing that?
We're gonna show them, Daniel. We're gonna
show them how fucking wrong they are.
[laughs]
Alright.
[mid-tempo music]
Good luck to you.
Thanks.
Shit, that's so much fucking money.
- You could buy a villa with that?
- Uhm mh.
You're out of your mind.
On the contrary, I'm just so tired of
everything being so proper all the time.
Okay.
Look at this.
As Swedes, we try to hide this.
We think capitalism is ugly.
We want to regulate it,
but maybe we shouldn't.
The people here are honest
and not afraid to do what they want.
- So you gamble away a fortune?
- I'm going to test my strategy.
Martin, you're kidding.
That's not a strategy, that's a bad idea.
- Didn't we say we'd show those bastards?
- Yeah, yes we did.
So, come up with a good idea
and I'll take care of the strategy.
I don't have a good idea, I didn't know
we'd be working together two minutes ago.
You said something interesting
about advertising the other day.
What can we do to create behavioral
patterns for people exposed to ads.
Well, I suppose you could
go bigger maybe. I guess
Search engines maybe
Too late. Google is too big.
[Martin grunts]
Seven, black.
That's a lot of money.
Yup, a lot of money. Absolutely.
Think of something else that's not
dominated by a brand.
We need to create something global.
We need to think beyond little
gray socialist Sweden.
[woman1] Place your bets, please.
Fuck the welfare state!
Let's go! Think of something new.
Okay, what about media?
Streaming, everything people used
to pay for, they download it now.
Okay. What kind of media?
Film and TV.
Too expensive. Needs too much bandwidth.
Try something else.
[grunts]
[laughs]
Okay, if not movies, then something
that works well with advertising,
international, easy to consume Music.
[woman1] Place your bets, please.
[upbeat music]
[Martin] Ouch, well fuck!
Why music, Daniel?
Come on, why music, Daniel?
Okay, because it's already big online.
Alright? It needs to be done better.
No, but why do they need us?
What's not working as it is?
Music is not a luxury.
It's something we all need,
something like water or food. Someone
needs to do better than that pirate site.
You know, whoever succeeds in that creates
something really fucking beautiful.
[clanking sound]
No fucking way!
[laughs]
[Martin] Okay so, really, all of
that took place in about six months
and most of it happened
at Daniel's apartment.
[chuckles]
[Daniel] But the point is, we clicked.
Or at least I thought so.
This is exciting and all, but
I don't know if I can work with you.
And why not?
To be perfectly honest, I know what
it's like to bring in other people.
You say you want to go all in,
but I know what's gonna happen.
You'll think I'm being a pain because I'm
pushing too hard on something.
Especially on something I wanna build.
You'll say it's impossible and everything
is too expensive. That's how it is.
No one really dares to go on.
Strange then that I just dared
to deposit 12 million into your account.
[exhales] Okay.
It's true.
Think of it as starting capital.
You put 12 million into my account?
No strings.
- Do what you want with it.
- Are you serious?
Yes! Fuck! Can't you see
I want you to be difficult?
I want you to say "Fuck you!"
to the extreme socialists.
And create something so fucking
perfect that everyone wants it.
[suspense music]
You really are crazy, huh?
You understand that there's no guarantee
if I take this money
I believe in you, Daniel!
In us.
I'm willing to give you anything you want,
but you give me one thing in return.
What?
We have to trust each other.
[suspense music]
- Okay, let's do it. Yeah.
- Okay?
[Martin] In marriage,
you want somebody who's like you.
Same tastes, habits, sense of humor.
In business, it's the opposite.
You want a creative
if you're the money guy,
someone to take care of tech
while you're taking care of finance.
But the recipe for success
is the same in both cases, trust.
You need to show confidence
in your partner from day one.
You have to trust them when they are
on top and when they are at the bottom.
You have to believe in them,
even when they get pissed at you.
And you also have to trust them
when you give them more money than
they could ever dream of.
You have to have faith, even if everyone
else says you're crazy for it.
And in return, they have to do the same.
My job was get the money.
Wow! You're in shape, I see.
This training program
you are on, keep it up because
- it's working.
- [laughs]
You're going to meet my colleague.
This guy is really smart, Niklas.
A real visionary.
Hey Martin, wait a minute
It's just
wait, don't get me wrong, because I
I'm really happy and flattered but I don't
know a thing about the music industry.
So? How different
can music and cars be you know?
[sighs]
I want you on the team
because you're a dangerous negotiator.
And it's impossible
not to like you my friend.
[both laughs]
Above all, I trust you.
Bullshit!
- Daniel, Niklas. Niklas, Daniel.
- How's it going? Daniel. Nice to meet you.
Good to meet you.
This is the guy in Detroit who makes
US car execs eat out of his hand.
- A wolf in sheep's clothing.
- Okay, calm down. Don't overdo it.
There is one thing
I am a little worried about.
And that's
Well, the whole idea actually.
Could you please explain how the hell we
are supposed to make a profit from this?
Well, our investors
aren't interested in profit.
What?
Look at that old man over there.
He comes here probably orders the same
soup and cake with his coffee every day.
How excited do you think the restaurant
manager is about the profit from his meal?
And then we come here and we sit down,
and right away we make an impression.
Excuse me! Sweetheart!
I'm really hungry today, can I
I'm sorry, do you mind if I just
We don't just want a little piece,
we want this right here, the whole cake.
To be honest, I want this cake as well,
oh it looks amazing.
I don't just want cake, I want this pastry
because why the hell not? How about that?
Oh and how about some macaroons
and apple strudel and look at these?
Look at these cupcakes, I want 'em!
You should try one, Niklas.
Oh and before you glance over,
who do you think the restaurant manager
is most focused on?
Us or the old man?
Yes, absolutely,
but sooner or later the bills will come.
No.
Don't even mention the bill yet, Niklas.
Before that, I'll order all the starters
and then all the main courses as well,
and when I've done that
- Are you following?
- Yes.
Then I will start over from scratch
and order all the desserts again.
Yeah, but Martin
No matter how much you put it off,
sooner or later, you have to recognise
- that the bill will be due, right?
- But then we'll be in a different place.
Then, we'll have shareholders.
Thousands of shareholders who know that
if they want to have some dessert,
they have to come to our table.
Because we have all
the restaurant's desserts here with us.
[laughs]
[laugh continues]
And they're the
ones who will pay the bill.
Growth.
Who wants cake?
[piano music]
You can start a business,
build it from the ground up,
put your whole soul into it,
but if you don't
surround yourself with the right people,
it's never going to work.
Hey, what are we doing here?
I've heard rumors
about an amazing party planner.
Yeah, and?
- I found her on Facebook.
- Facebook?
[upbeat music]
I hope you understand that
we're seriously not going to hire
Calm down, I'm not employing anyone.
I'm just messing around, okay?
- Hi! Martin Lorentzon.
- Sophia Bendz.
- Nice to meet you.
- My pleasure.
- This is my business partner, Daniel.
- Okay, I'm impressed.
You've managed to create all this
with just Facebook.
Yeah well, it's a lot more
convenient than handing out fliers.
We're launching a music player
and we're gonna need someone
to handle the PR side of things.
Oh well no, thank you. No.
No? Okay.
No, handling PR aspect, that's Do you
even know what you're talking about?
The landscape changes every day and it
Take YouTube.
They had 100,000 users three months ago.
And now they have 20 million.
There's a feeding frenzy
over Digital music right now.
You're gonna have to compete
against Pandora, iTunes, and the pirates.
You know, for you to stand a chance,
you're gonna have to make sure
people are talking about you on Twitter.
- Twitter?
- Yeah.
They're launching in a month. It's gonna
change everything in the marketing world.
This is all really fascinating but we need
to focus on the technology, Martin.
Who are you guys again?
You're gonna find out. Come by our office
and have a look
- Sorry, but no.
- Whatever you earn now, I'll double it.
- Martin.
- Hold on!
We're going to make you Global Marketing
Manager at Spotify, so what do you need?
- You're serious?
- Yes.
I want my own department,
I want my own budget,
I need to have full control
over my own strategy.
I need to know that I have a central role
in everything, not just be a decoration.
[laughs] Okay. Deal.
- [laughs]
- Okay, perfect! I'll get the drinks.
- Oh, my God. "I'm not employing anyone"?
- Yes, but she's right!
I don't care if she's right.
We can't launch a company in the
21st century using 20th century methods.
Martin, startups usually launch
within three months. We're not even close.
We have don't have the music rights,
and the technology isn't ready.
Also, I talked to the
bank, they said the money
you deposited last time, is gone.
- It'll all work out.
- It'll all work out?
I'll find investors,
everything is under control.
Here we go. One drink each. And cheers!
Cheers!
[crowd partying]
Was I really sure about that?
Of course I wasn't. But I knew
Daniel would deliver on the tech.
And so, all I had to do was deliver too.
We are very interested.
But since the music sector
is still uncertain right now, we feel that
a more wait-and-see
approach suits us better.
Alright. I fully understand
that you want to be cautious,
but this technology that Daniel has
created is revolutionary.
You really don't want to miss
this opportunity, Esther.
It's an astonishing product, Martin.
But we'll wait and see.
For at least six months.
[Martin] I never falter in the facs of
money. But I knew I was in trouble.
Even if she wanted to go in
later, we didn't have six months.
I was stopped from selling any more shares
so if no one dared go in now,
within two weeks, we'd be broke.
Fortunately, I knew that rich capitalists
are like children in a sandbox.
No one really wants anything until
they think someone else wants it.
So, this isn't about golf, is it?
You just wanna
pitch that Spotify idea again.
[Martin] Oh, no.
As it happens, my co-founder Daniel,
he met with some young investors
who were very happy to come in.
- Who's that?
- Oh come on, Anton.
You know I can't divulge. Don't worry.
I might let you in for the second round.
Damn!
[woman2] So Martin,
who's this mysterious investor of yours?
[laughs]
Come on, Martin!
Anton from Arctic.
- Are you serious?
- Yep.
Martin, come on.
Well, if I tell you,
you didn't hear it from me.
Of course not.
Esther Ren.
Okay and what kind
of deal did you get from Artic?
You know better than that Esther.
I can't tell you that information.
[Anton] Only ballpark figures. How much?
I'm not asking you to
give me the precise amount.
All I can tell you
is whoever backs us before
we get the rights,
is going to make the real money.
[mid-tempo music]
[Esther] So in theory,
and this is purely hypothetical,
how does the offer look like for
investors entering at this early stage?
Five percent of
Spotify for ten million dollars.
[Martin] Oh I'm sorry Anton,
but that moment has passed.
You know how it is.
But if you wanna come in,
not saying that you do, but if you did,
it would now be for
eight and half percent at 20 million.
12.75% for 30 million.
[mid-tempo music]
[Martin] The best split I can
offer you now is 40% for 40 million.
[Martin] Okay, final offer.
20% for 60 million.
20% for 60 million.
- Dollars?
- Yes.
Spotify can accept both
Serendipity and Arctic as investors,
if you are willing to split it.
- Okay.
- I'm in.
[chuckles]
[Martin] In that moment I realized
that I had made a mistake.
I thought all along that
I was driving the price up,
but suddenly I realized that they
had been prepared to pay much more.
I had undervalued Spotify.
And the opportunity to set the
valuation would never come back.
You did what?
I changed the currency.
At the last second,
I changed from dollars to euros.
Are you out of your goddamn mind?
It's more money. The same figure,
but euros are worth 20% more.
- Who the hell would agree to that?
- Trust me, Daniel. Learn to trust me.
Why did you have
to do this at the last second?
Because it has to be on
our terms, we have to show confidence.
Jesus, Martin, we're running on steam.
In two and a half weeks,
we won't be able to pay wages.
It will be fine. Trust me on that.
And how do you know that? What do we do if
they just say no? Have you considered
that? What if they laugh in your face
for trying something so idiotic?
If they call before six, it's a no.
If they call after, it's a yes.
- What?
- A no is simple.
I left an hour ago,
a no comes within an hour.
A yes requires a little more time.
A bit of marinating
and that sort of thing.
- It takes a bit more balls.
- Balls? Really?
Really. I've done this before.
Now it's after six.
What am I gonna tell everyone?
So we had a deal
but your balls got in the way?!
It'll be fine, 100%. 100%.
[sigh] Fuck this shit, Martin.
We needed this deal.
[phone rings]
Hello? Hey, Anton. Yes.
Well yes. Have you
had a chance to look at my proposition?
Well, all we want to know is,
are you on board with Spotify or not?
Yes or no?
Jesus, fuck, we're
[suspense music]
[indistinct chatter]
[shouting excitedly]
- [shouting excitedly]
- You fucking did it!
[shouting excitedly]
You crazy bastard!
Euro!
It's called the madman trick.
When you have nothing,
the only thing you can do is
try to make your counterpart believe that
you are ready to leave the table
at any time.
As so we launched Spotify in fall of 2008.
And we were finally on our way.
Hello?
are you okay?
Yeah. All good here.
Am I boring you or what?
Absolutely not.
I'm here sharing my life story
with the whole of Sweden.
You're telling the Hollywood version where
nothing bad happens and no one fails.
This Summer Radio Talk isn't just
about what you've accomplished in life.
It's also about insights
and self-development.
And what I, what we,
the Swedish people want to hear
is how this journey has
impacted you and changed you.
How can your story inspire other people
who choose to listen to you?
That's what I want to hear.
Okay.
Let me just continue my timeline, okay?
[laughs]
If I put it this way,
Spotify's 2008 valuation was $250 million.
In 2009, the valuation, $300 million.
In 2010, a billion dollars.
2012, two billion dollars.
Yeah well, that's crazy money.
So how exactly can a startup like yours be
worth so much money in such a short time?
Because the market says so!
- But how?
- The laws of nature no longer apply.
When your valuation exceeds
a billion dollars, you're a unicorn.
And then all the heavy hitters
want to get on board.
Okay, but what's the point of all this?
Yeah.
I met with Peter Thiel, founder of PayPal.
But also the guy who first went in
and invested in Facebook.
It was in that meeting
that it became clear to me.
What do you mean?
I figured it out.
I sent Peter your pitch
and he'll be here in a moment.
Okay.
[mid-tempo music]
- Hey, where's all the furniture?
- Oh, Peter doesn't like chairs.
He says they prolong meetings.
In fact, he says they prolong everything.
[Martin] Love it!
So much space, clears my head.
[mid-tempo music]
Wow, look at it! This looks
exactly like a running track, you know?
Me and my family, we are athletes
and I used to run a lot with my siblings.
I'm gonna keep this in the office,
this is cool! Wow!
Mr. Lorentzon.
Peter! I love your approach.
No furniture?
But I think I'm gonna
have to steal this. I love it.
Pardon.
I liked your pitch, but have you
ever thought you might have a condition?
- What?
- ADHD, maybe.
Something everyone thinks is a shtick,
but it's almost certainly in your role.
- What is he talking about?
- Don't worry, you're in good company.
The average rate of neuro diversity in the
wider population is about five percent.
The tech industry, it's about 30%.
Hmm.
I'm sorry, I am aware how I come across.
I'm on the spectrum myself,
or so I've discovered.
Oh, you are?
I think society is both something
that is very real and very powerful.
But on the whole,
quite problematic. You agree?
Yes.
I only point out that many of the
successful entrepreneurs seem to
be suffering from a mild form
of condition.
Asperger's, ADHD Where it's like
you're missing
the imitation socialization gene.
It happens to be a plus for
innovation and creating great companies.
We'll get our people to send over
the paperwork, but we're in.
[soft music]
[Martin]
It was as if all your life you've been
dancing, spinning,
doing flips and backflips
and always feeling completely fearless.
And one day, someone points out that
everything you've done has been balanced
on a tightrope.
All this time I just thought that I was
different, I was a bit more energetic.
[chuckles]
Not that I had a condition.
But you know how Americans are,
they give out a diagnosis everything.
I know, but, it's like I don't know where
I end and where the condition begins.
Martin. You are you.
Don't change that.
- I shouldn't?
- No.
- You sure?
- Of course!
Yeah, well, something's gotta Now that I
know about this diagnosis and all, I
- I have to change so that
- No
We have a problem. A big fucking problem.
Taylor Swift has just spoken out
against Spotify.
[sighs] Shit.
- She's just looking for attention.
- You think she needs more attention?
And what do we do
if everyone does what she does?
- TAYLOR SWIFT HARD ON SPOTIFY
- What if the artists follow?
They won't. Come on, Taylor Swift!
Honestly, ignore her, it's just bullshit.
Is it just bullshit?
She's the biggest artist in the world.
It wasn't bullshit.
It was a war zone, and we never knew
where the next bomb would hit.
[Martin] But I didn't see it coming
from my friend, Daniel.
[Sophia] She's boycotting
Spotify and going Apple.
You know not having her is
costing us $500,000 a month.
Yeah, but we're still growing faster
than anyone else.
We're entering more markets than Apple.
She'll be back soon.
TAYLOR SWIFT LEAVES SPOTIFY
We can't give in now.
If we give an artist like that special
treatment, every artist will want it.
We can't back down now.
But if we don't react now, it looks like
we don't care. We come across as arrogant.
- That's what we've being accused of.
- Yeah, right! We're just one step ahead.
Daniel, I promise, if we just stay quiet,
all these artistes
one by one, will give in.
[Daniel] This is Daniel.
[Daniel]
Yes, I understand. Of course, no problem.
That was one of our investors.
He was damn clear we should be doing
everything to get Taylor Swift back.
[tense music]
[birds chirping]
[indistinct chatter]
Here he comes.
Let me handle this, okay?
Stanley!
- Daniel.
- Very nice to meet you.
- You too. Martin!
- Hi, Stanley. How are you?
I just want to say thanks for coming.
I appreciate it and hope we can discuss
this amicably and come to a solution.
Absolutely.
Please!
Just to be clear, we are not
offering your client special terms.
That's never going to happen.
We're talking about Taylor Swift.
Well, we treat all artistes on Spotify
exactly the same.
Martin, I don't know if this is the
right time to play the madman card.
Sorry.
Right now, Taylor is out-streaming
her nearest competitor two to one.
She was responsible for one in twenty
streams on your site. What, um
- Just gonna walk away from that?
- If we have to, yes.
Guys, come on. It's not 2006.
You're not the young punks scaring
the hell out of us anymore, this is 2014.
We know Taylor drives traffic to
your site and we just want our share.
You want your share?
Let me show you what your share
would look like,
if Spotify dies
and piracy takes over again.
Are you fucking serious?
Is this guy for real?
You trying to be fucking funny here?
If I wanted to be funny I'd offer to
beat you in a dance-off or arm-wrestling.
In fact, we can do that anyway.
because that's how much
difference this will make to reality.
[Daniel] What the fuck?
I invited you guys here because
I wanted to talk to grown-ups, alright?
And you're showing me comedy graphs
and offering to arm wrestle me.
The game has changed.
Okay. Yeah.
Well, we're done here, alright?
- This is outrageous. You know
- Uhm
I read from people that you were serious.
I heard you understood our world,
is this how you think you do business?
You think you're gonna survive like this?
You think this is how you win our trust?
You think it's gonna be funny
when you have the best tech in the world
and every major artiste
is taking themselves off your player?
No we don't. Listen, Stanley, I think
Martin has a very unique voice
and right now
he's speaking for himself,
not the company.
- Daniel, we agreed.
- It's better you and I handle this alone.
- Daniel!
- Martin! I'll handle this myself.
Let's go inside. Please. Sorry about that.
[Martin] I've taken a lot of
adversity throughout my life
because of who I am.
But that has also taught me
that I can't be anyone else.
[mid-tempo music]
[Martin] And I've always wanted
to be someone who's completely
genuine and free from all the rules.
Everything feels brand new,
Whenever I'm here with you ♪
Can I just Okay.
It's feeling just like one love ♪
- Gracias.
- You're welcome.
- Sophia!
- [Sophia laughs] Martin!
- Cheers!
- Cheers!
- How are you?
- Good.
- You know what I was just doing?
- No.
Talking to Mark Zuckerberg and
Peter Thiel about women in startups.
- Okay, great!
- It was very interesting.
Bruno Mars was there too.
He had some pretty interesting ideas!
Isn't that kind of crazy?
Me, Bruno Mars, Zuckerberg and Thiel
talking about women in startups.
Yeah
So many interesting people here actually.
- Everybody is here.
- Yeah, everybody is here!
[both chuckle]
Honestly, my speech earlier
How was it? A disaster, right?
Martin. No, it wasn't. It was very you.
Okay.
- Hi Martin!
- Hi!
- Good to see you.
- You too.
- Well, congratulations I guess.
- Yes, thank you!
How incredible is this place?
- [Martin] It's lovely.
- [Sophia] It is.
- And the bride, look how beautiful she is!
- Yeah. Incredible.
Fantastic.
Hey, Martin? Daniel wanted
to talk to you. He's down there.
Okay.
[soft music]
[birds chirping]
- Hey!
- Hey!
Thanks for telling them
how big my dick is.
Yeah [laughs]
What else are old friends for?
- Nice party.
- Yeah, sure.
Hey
There's a lot of talk about this IPO.
You know a lot of guests here,
they've been through this before.
- They've told me how strict the NASDAQ is.
- Okay Daniel, I get it.
You think the introduction will go faster
if I step down as chairman first?
Well, we've had a lovely journey,
haven't we, you and I?
[upbeat music]
[upbeat music]
[wedding guests partying]
When I'm with you, baby
I go out of my head, ♪
And I just can't get enough ♪
All the things you do to me
And everything you said ♪
I just can't get enough ♪
We slip and slide as we fall in love ♪
And I just can't seem to get enough ♪
[guests partying]
[upbeat music]
Did you forget about me?
I just can't get enough ♪
I just can't get enough ♪
[closing music]
Subtitle translation by: Adefoluke Adebayo
- Hi!
- Hey!
I'm Martin Lorentzon,
I'm here for the Summer Talk Show.
- You're in the right place. Welcome!
- [Martin laughs]
- Thanks!
- I'm Felicia.
Pleasure!
Wow, what legends!
[soft music]
This feels completely right, yeah.
I'll be talking from back there,
so you'll hear me through these.
Brilliant! This feels like Kaj Kindvall.
Do you remember him?
- Legendary.
- Yeah, sure do.
My dad listened to him a lot
when I was younger, I remember.
- Okay. Yeah. That's cool.
- Mhm. One of his favorite.
By the way, did you get
an email about the script?
No, we'll play it by ear.
Okay.
- Let's go.
- Let's go.
[laughs]
Let's kick this shit out!
[upbeat music]
[human chatter]
[upbeat music]
Never had much
Faith in love or miracles ♪
Miracles! Ooh! ♪
Never wanna put my heart on the line ♪
Ooh! But swimming in your ♪
So Let's make a toast
to Sofia and Daniel. Cheers!
Cheers!
[guests clap]
[clinking of glass]
Excuse me, everyone.
Just wanted to raise a brief toast
to the beautiful bride and groom.
Some of you may know me,
my name is Martin Lorentzon,
I am the co-founder of Spotify.
Though Daniel knows me as the guy
who bankrolled his mistakes
for the first five years of the company.
[guests laugh]
Now, seriously, I just want to say,
you did well, kid.
From the day I met you,
you exceeded all my expectations,
you defied the naysayers
and you refused to give up.
I mean, look. You made it.
And I just want to say I'm proud of you.
[guests exclaim]
[guests clap]
I'm proud of you because this is the first
thing you've done that I haven't paid for.
[guests laugh]
No, seriously, that's unfair.
Daniel isn't cheap, you know.
He is a very generous and
wonderful big-hearted guy.
Actually, that's the word I would use
to describe him, big. [chuckles]
He's got a big heart,
a big mind and, you know,
I know what Sofia really likes about him
is his enormous,
gigantic co
[Martin] Have you ever heard the word
"neurotypical" in relation to your brain?
It means a typical brain can
determine when something is appropriate,
When to be serious,
and when to make jokes.
Without the neurotypical,
we would never have a civilized society,
we would never know how to organize
ourselves or have different values.
But me, I don't know what that's like.
Four times seven is twenty eight, five
times seven, thirty five. Six times seven
It's just unacceptable. I can't have a
student who disrupts the class always.
[Martin] I grew up in what was called
the happiest generation ever.
We had peace, prosperity, good schools,
and everyone was supposed to behave
so they can prosper.
But for some reason,
I could never get behind that last part.
Here he is, two-time Olympic champion
Ingemar Stenmark!
And there he goes. He's expected
to be a gold medalist the third time!
[staff cheering and laughing]
He can't afford to lose, no mistakes
He's got two tenths of a second left!
[screams]
- Yes!
- Martin!
Listen. Listen to me!
Martin!
Vidar is here.
From the Stockholm Stock Exchange.
[clapping and cheering]
[tense music]
[Vidar] What the hell is this?
You invited me here to discuss
how you wanted to issue an IPO
and what do I see?
[sighs] No, it's just
we were interviewing a new head of HR.
We're a tech company,
you gotta have some fun.
You can't sit behind the desk all day.
It is not sound. The Stockholm Stock
Exchange is for serious companies.
- And you're clearly not there yet.
- Yes, we are sir.
The thing is, Martin doesn't have a
lot to do with day-to-day operations.
He's just here as a consultant. He has
some unique skills that our company needs.
[Vidar] Yes, you are an odd character.
You should be grateful that your
partner has his feet on the ground.
[Felix] Mm, exactly. Um
Why don't you go outside for a bit Martin,
I'll have a talk with Vidar.
[tense music]
[Martin] My entire childhood,
I always felt a little
different. I guess.
All the other boys seemed so
orderly and Swedish.
They all marched to the same tune.
But my tune was more like 17 big bands,
40 DJs and a bunch of death metal,
all playing at the same time.
[Martin laughs]
Reach out, touch faith ♪
[Martin] Unfortunately, no one else
seemed to hear the same tune as me.
Your own personal Jesus ♪
But then one day this quirky kid
came to the office to pitch his software.
Someone who cares ♪
Your own personal Jesus ♪
Reach out, touch faith ♪
Advertigo is completely unique. When you
search for a product, let's say a phone,
in the same instant, the service
provides you with all comparable products,
specifications, prices. You have
total access to the entire web.
Okay but isn't that just what
Google is doing with Froogle?
Yes, but it's not the idea itself
that's unique Martin, it's the execution.
Google just does it badly.
My software on the other hand, is perfect.
And what happens if someone
searches for three different products?
Is that data cross-referenced
across the three searches?
Yes, Felix, that's a given.
[Martin laughs]
- Why are your searches slower than Google?
- That's the whole point.
One in 300,000 searches lead
to an actual sale.
The point isn't the selling itself,
but how much advertising we can sell
while people are searching.
[mid-tempo music]
[Martin] Other entrepreneurs chase
after new ideas relentlessly,
but for me, there's only one factor in
making a business work.
Personality.
[upbeat music]
[crowd partying]
[Martin shouting excitedly]
Felix!
Congrats, Daniel!
You just sold your first
company for ten million.
[Martin chuckles] Smile!
- It's not exactly Google, is it?
- It's not Google.
You worked in Silicon Valley right?
What is it they do that we don't?
- You wanna compete with Silicon Valley?
- Yeah, why not?
We have programmers, talents,
why shouldn't we prove we're just as good?
Okay. Okay, pitch.
[Martin chuckles]
If you want to compete with the big guys,
I'm in.
There's nothing stopping you.
[Martin] If you found a piece of coal
that has the potential
to become a diamond
[Martin] Daniel?
[Martin] you have to go all in.
There is no middle ground.
Stop here.
[car door closes]
- Hey, Martin!
- Hi Daniel.
- How are you doing?
- Doing alright.
Okay.
So we buy you out and you buy a Ferrari?
Yeah, it's nice, isn't it?
- It's red.
- Yeah, it's damn fast.
- And it draws a lot of attention.
- Yes, it does.
Come!
- Where are we going?
- I want to show you something.
Okay but it's a Ferrari,
I can't leave the car.
The whole of Sweden is
watching that thing. It's fine.
- What's going on?
- We're gonna start a company.
[chuckles] Okay, why are we doing that?
We're gonna show them, Daniel. We're gonna
show them how fucking wrong they are.
[laughs]
Alright.
[mid-tempo music]
Good luck to you.
Thanks.
Shit, that's so much fucking money.
- You could buy a villa with that?
- Uhm mh.
You're out of your mind.
On the contrary, I'm just so tired of
everything being so proper all the time.
Okay.
Look at this.
As Swedes, we try to hide this.
We think capitalism is ugly.
We want to regulate it,
but maybe we shouldn't.
The people here are honest
and not afraid to do what they want.
- So you gamble away a fortune?
- I'm going to test my strategy.
Martin, you're kidding.
That's not a strategy, that's a bad idea.
- Didn't we say we'd show those bastards?
- Yeah, yes we did.
So, come up with a good idea
and I'll take care of the strategy.
I don't have a good idea, I didn't know
we'd be working together two minutes ago.
You said something interesting
about advertising the other day.
What can we do to create behavioral
patterns for people exposed to ads.
Well, I suppose you could
go bigger maybe. I guess
Search engines maybe
Too late. Google is too big.
[Martin grunts]
Seven, black.
That's a lot of money.
Yup, a lot of money. Absolutely.
Think of something else that's not
dominated by a brand.
We need to create something global.
We need to think beyond little
gray socialist Sweden.
[woman1] Place your bets, please.
Fuck the welfare state!
Let's go! Think of something new.
Okay, what about media?
Streaming, everything people used
to pay for, they download it now.
Okay. What kind of media?
Film and TV.
Too expensive. Needs too much bandwidth.
Try something else.
[grunts]
[laughs]
Okay, if not movies, then something
that works well with advertising,
international, easy to consume Music.
[woman1] Place your bets, please.
[upbeat music]
[Martin] Ouch, well fuck!
Why music, Daniel?
Come on, why music, Daniel?
Okay, because it's already big online.
Alright? It needs to be done better.
No, but why do they need us?
What's not working as it is?
Music is not a luxury.
It's something we all need,
something like water or food. Someone
needs to do better than that pirate site.
You know, whoever succeeds in that creates
something really fucking beautiful.
[clanking sound]
No fucking way!
[laughs]
[Martin] Okay so, really, all of
that took place in about six months
and most of it happened
at Daniel's apartment.
[chuckles]
[Daniel] But the point is, we clicked.
Or at least I thought so.
This is exciting and all, but
I don't know if I can work with you.
And why not?
To be perfectly honest, I know what
it's like to bring in other people.
You say you want to go all in,
but I know what's gonna happen.
You'll think I'm being a pain because I'm
pushing too hard on something.
Especially on something I wanna build.
You'll say it's impossible and everything
is too expensive. That's how it is.
No one really dares to go on.
Strange then that I just dared
to deposit 12 million into your account.
[exhales] Okay.
It's true.
Think of it as starting capital.
You put 12 million into my account?
No strings.
- Do what you want with it.
- Are you serious?
Yes! Fuck! Can't you see
I want you to be difficult?
I want you to say "Fuck you!"
to the extreme socialists.
And create something so fucking
perfect that everyone wants it.
[suspense music]
You really are crazy, huh?
You understand that there's no guarantee
if I take this money
I believe in you, Daniel!
In us.
I'm willing to give you anything you want,
but you give me one thing in return.
What?
We have to trust each other.
[suspense music]
- Okay, let's do it. Yeah.
- Okay?
[Martin] In marriage,
you want somebody who's like you.
Same tastes, habits, sense of humor.
In business, it's the opposite.
You want a creative
if you're the money guy,
someone to take care of tech
while you're taking care of finance.
But the recipe for success
is the same in both cases, trust.
You need to show confidence
in your partner from day one.
You have to trust them when they are
on top and when they are at the bottom.
You have to believe in them,
even when they get pissed at you.
And you also have to trust them
when you give them more money than
they could ever dream of.
You have to have faith, even if everyone
else says you're crazy for it.
And in return, they have to do the same.
My job was get the money.
Wow! You're in shape, I see.
This training program
you are on, keep it up because
- it's working.
- [laughs]
You're going to meet my colleague.
This guy is really smart, Niklas.
A real visionary.
Hey Martin, wait a minute
It's just
wait, don't get me wrong, because I
I'm really happy and flattered but I don't
know a thing about the music industry.
So? How different
can music and cars be you know?
[sighs]
I want you on the team
because you're a dangerous negotiator.
And it's impossible
not to like you my friend.
[both laughs]
Above all, I trust you.
Bullshit!
- Daniel, Niklas. Niklas, Daniel.
- How's it going? Daniel. Nice to meet you.
Good to meet you.
This is the guy in Detroit who makes
US car execs eat out of his hand.
- A wolf in sheep's clothing.
- Okay, calm down. Don't overdo it.
There is one thing
I am a little worried about.
And that's
Well, the whole idea actually.
Could you please explain how the hell we
are supposed to make a profit from this?
Well, our investors
aren't interested in profit.
What?
Look at that old man over there.
He comes here probably orders the same
soup and cake with his coffee every day.
How excited do you think the restaurant
manager is about the profit from his meal?
And then we come here and we sit down,
and right away we make an impression.
Excuse me! Sweetheart!
I'm really hungry today, can I
I'm sorry, do you mind if I just
We don't just want a little piece,
we want this right here, the whole cake.
To be honest, I want this cake as well,
oh it looks amazing.
I don't just want cake, I want this pastry
because why the hell not? How about that?
Oh and how about some macaroons
and apple strudel and look at these?
Look at these cupcakes, I want 'em!
You should try one, Niklas.
Oh and before you glance over,
who do you think the restaurant manager
is most focused on?
Us or the old man?
Yes, absolutely,
but sooner or later the bills will come.
No.
Don't even mention the bill yet, Niklas.
Before that, I'll order all the starters
and then all the main courses as well,
and when I've done that
- Are you following?
- Yes.
Then I will start over from scratch
and order all the desserts again.
Yeah, but Martin
No matter how much you put it off,
sooner or later, you have to recognise
- that the bill will be due, right?
- But then we'll be in a different place.
Then, we'll have shareholders.
Thousands of shareholders who know that
if they want to have some dessert,
they have to come to our table.
Because we have all
the restaurant's desserts here with us.
[laughs]
[laugh continues]
And they're the
ones who will pay the bill.
Growth.
Who wants cake?
[piano music]
You can start a business,
build it from the ground up,
put your whole soul into it,
but if you don't
surround yourself with the right people,
it's never going to work.
Hey, what are we doing here?
I've heard rumors
about an amazing party planner.
Yeah, and?
- I found her on Facebook.
- Facebook?
[upbeat music]
I hope you understand that
we're seriously not going to hire
Calm down, I'm not employing anyone.
I'm just messing around, okay?
- Hi! Martin Lorentzon.
- Sophia Bendz.
- Nice to meet you.
- My pleasure.
- This is my business partner, Daniel.
- Okay, I'm impressed.
You've managed to create all this
with just Facebook.
Yeah well, it's a lot more
convenient than handing out fliers.
We're launching a music player
and we're gonna need someone
to handle the PR side of things.
Oh well no, thank you. No.
No? Okay.
No, handling PR aspect, that's Do you
even know what you're talking about?
The landscape changes every day and it
Take YouTube.
They had 100,000 users three months ago.
And now they have 20 million.
There's a feeding frenzy
over Digital music right now.
You're gonna have to compete
against Pandora, iTunes, and the pirates.
You know, for you to stand a chance,
you're gonna have to make sure
people are talking about you on Twitter.
- Twitter?
- Yeah.
They're launching in a month. It's gonna
change everything in the marketing world.
This is all really fascinating but we need
to focus on the technology, Martin.
Who are you guys again?
You're gonna find out. Come by our office
and have a look
- Sorry, but no.
- Whatever you earn now, I'll double it.
- Martin.
- Hold on!
We're going to make you Global Marketing
Manager at Spotify, so what do you need?
- You're serious?
- Yes.
I want my own department,
I want my own budget,
I need to have full control
over my own strategy.
I need to know that I have a central role
in everything, not just be a decoration.
[laughs] Okay. Deal.
- [laughs]
- Okay, perfect! I'll get the drinks.
- Oh, my God. "I'm not employing anyone"?
- Yes, but she's right!
I don't care if she's right.
We can't launch a company in the
21st century using 20th century methods.
Martin, startups usually launch
within three months. We're not even close.
We have don't have the music rights,
and the technology isn't ready.
Also, I talked to the
bank, they said the money
you deposited last time, is gone.
- It'll all work out.
- It'll all work out?
I'll find investors,
everything is under control.
Here we go. One drink each. And cheers!
Cheers!
[crowd partying]
Was I really sure about that?
Of course I wasn't. But I knew
Daniel would deliver on the tech.
And so, all I had to do was deliver too.
We are very interested.
But since the music sector
is still uncertain right now, we feel that
a more wait-and-see
approach suits us better.
Alright. I fully understand
that you want to be cautious,
but this technology that Daniel has
created is revolutionary.
You really don't want to miss
this opportunity, Esther.
It's an astonishing product, Martin.
But we'll wait and see.
For at least six months.
[Martin] I never falter in the facs of
money. But I knew I was in trouble.
Even if she wanted to go in
later, we didn't have six months.
I was stopped from selling any more shares
so if no one dared go in now,
within two weeks, we'd be broke.
Fortunately, I knew that rich capitalists
are like children in a sandbox.
No one really wants anything until
they think someone else wants it.
So, this isn't about golf, is it?
You just wanna
pitch that Spotify idea again.
[Martin] Oh, no.
As it happens, my co-founder Daniel,
he met with some young investors
who were very happy to come in.
- Who's that?
- Oh come on, Anton.
You know I can't divulge. Don't worry.
I might let you in for the second round.
Damn!
[woman2] So Martin,
who's this mysterious investor of yours?
[laughs]
Come on, Martin!
Anton from Arctic.
- Are you serious?
- Yep.
Martin, come on.
Well, if I tell you,
you didn't hear it from me.
Of course not.
Esther Ren.
Okay and what kind
of deal did you get from Artic?
You know better than that Esther.
I can't tell you that information.
[Anton] Only ballpark figures. How much?
I'm not asking you to
give me the precise amount.
All I can tell you
is whoever backs us before
we get the rights,
is going to make the real money.
[mid-tempo music]
[Esther] So in theory,
and this is purely hypothetical,
how does the offer look like for
investors entering at this early stage?
Five percent of
Spotify for ten million dollars.
[Martin] Oh I'm sorry Anton,
but that moment has passed.
You know how it is.
But if you wanna come in,
not saying that you do, but if you did,
it would now be for
eight and half percent at 20 million.
12.75% for 30 million.
[mid-tempo music]
[Martin] The best split I can
offer you now is 40% for 40 million.
[Martin] Okay, final offer.
20% for 60 million.
20% for 60 million.
- Dollars?
- Yes.
Spotify can accept both
Serendipity and Arctic as investors,
if you are willing to split it.
- Okay.
- I'm in.
[chuckles]
[Martin] In that moment I realized
that I had made a mistake.
I thought all along that
I was driving the price up,
but suddenly I realized that they
had been prepared to pay much more.
I had undervalued Spotify.
And the opportunity to set the
valuation would never come back.
You did what?
I changed the currency.
At the last second,
I changed from dollars to euros.
Are you out of your goddamn mind?
It's more money. The same figure,
but euros are worth 20% more.
- Who the hell would agree to that?
- Trust me, Daniel. Learn to trust me.
Why did you have
to do this at the last second?
Because it has to be on
our terms, we have to show confidence.
Jesus, Martin, we're running on steam.
In two and a half weeks,
we won't be able to pay wages.
It will be fine. Trust me on that.
And how do you know that? What do we do if
they just say no? Have you considered
that? What if they laugh in your face
for trying something so idiotic?
If they call before six, it's a no.
If they call after, it's a yes.
- What?
- A no is simple.
I left an hour ago,
a no comes within an hour.
A yes requires a little more time.
A bit of marinating
and that sort of thing.
- It takes a bit more balls.
- Balls? Really?
Really. I've done this before.
Now it's after six.
What am I gonna tell everyone?
So we had a deal
but your balls got in the way?!
It'll be fine, 100%. 100%.
[sigh] Fuck this shit, Martin.
We needed this deal.
[phone rings]
Hello? Hey, Anton. Yes.
Well yes. Have you
had a chance to look at my proposition?
Well, all we want to know is,
are you on board with Spotify or not?
Yes or no?
Jesus, fuck, we're
[suspense music]
[indistinct chatter]
[shouting excitedly]
- [shouting excitedly]
- You fucking did it!
[shouting excitedly]
You crazy bastard!
Euro!
It's called the madman trick.
When you have nothing,
the only thing you can do is
try to make your counterpart believe that
you are ready to leave the table
at any time.
As so we launched Spotify in fall of 2008.
And we were finally on our way.
Hello?
are you okay?
Yeah. All good here.
Am I boring you or what?
Absolutely not.
I'm here sharing my life story
with the whole of Sweden.
You're telling the Hollywood version where
nothing bad happens and no one fails.
This Summer Radio Talk isn't just
about what you've accomplished in life.
It's also about insights
and self-development.
And what I, what we,
the Swedish people want to hear
is how this journey has
impacted you and changed you.
How can your story inspire other people
who choose to listen to you?
That's what I want to hear.
Okay.
Let me just continue my timeline, okay?
[laughs]
If I put it this way,
Spotify's 2008 valuation was $250 million.
In 2009, the valuation, $300 million.
In 2010, a billion dollars.
2012, two billion dollars.
Yeah well, that's crazy money.
So how exactly can a startup like yours be
worth so much money in such a short time?
Because the market says so!
- But how?
- The laws of nature no longer apply.
When your valuation exceeds
a billion dollars, you're a unicorn.
And then all the heavy hitters
want to get on board.
Okay, but what's the point of all this?
Yeah.
I met with Peter Thiel, founder of PayPal.
But also the guy who first went in
and invested in Facebook.
It was in that meeting
that it became clear to me.
What do you mean?
I figured it out.
I sent Peter your pitch
and he'll be here in a moment.
Okay.
[mid-tempo music]
- Hey, where's all the furniture?
- Oh, Peter doesn't like chairs.
He says they prolong meetings.
In fact, he says they prolong everything.
[Martin] Love it!
So much space, clears my head.
[mid-tempo music]
Wow, look at it! This looks
exactly like a running track, you know?
Me and my family, we are athletes
and I used to run a lot with my siblings.
I'm gonna keep this in the office,
this is cool! Wow!
Mr. Lorentzon.
Peter! I love your approach.
No furniture?
But I think I'm gonna
have to steal this. I love it.
Pardon.
I liked your pitch, but have you
ever thought you might have a condition?
- What?
- ADHD, maybe.
Something everyone thinks is a shtick,
but it's almost certainly in your role.
- What is he talking about?
- Don't worry, you're in good company.
The average rate of neuro diversity in the
wider population is about five percent.
The tech industry, it's about 30%.
Hmm.
I'm sorry, I am aware how I come across.
I'm on the spectrum myself,
or so I've discovered.
Oh, you are?
I think society is both something
that is very real and very powerful.
But on the whole,
quite problematic. You agree?
Yes.
I only point out that many of the
successful entrepreneurs seem to
be suffering from a mild form
of condition.
Asperger's, ADHD Where it's like
you're missing
the imitation socialization gene.
It happens to be a plus for
innovation and creating great companies.
We'll get our people to send over
the paperwork, but we're in.
[soft music]
[Martin]
It was as if all your life you've been
dancing, spinning,
doing flips and backflips
and always feeling completely fearless.
And one day, someone points out that
everything you've done has been balanced
on a tightrope.
All this time I just thought that I was
different, I was a bit more energetic.
[chuckles]
Not that I had a condition.
But you know how Americans are,
they give out a diagnosis everything.
I know, but, it's like I don't know where
I end and where the condition begins.
Martin. You are you.
Don't change that.
- I shouldn't?
- No.
- You sure?
- Of course!
Yeah, well, something's gotta Now that I
know about this diagnosis and all, I
- I have to change so that
- No
We have a problem. A big fucking problem.
Taylor Swift has just spoken out
against Spotify.
[sighs] Shit.
- She's just looking for attention.
- You think she needs more attention?
And what do we do
if everyone does what she does?
- TAYLOR SWIFT HARD ON SPOTIFY
- What if the artists follow?
They won't. Come on, Taylor Swift!
Honestly, ignore her, it's just bullshit.
Is it just bullshit?
She's the biggest artist in the world.
It wasn't bullshit.
It was a war zone, and we never knew
where the next bomb would hit.
[Martin] But I didn't see it coming
from my friend, Daniel.
[Sophia] She's boycotting
Spotify and going Apple.
You know not having her is
costing us $500,000 a month.
Yeah, but we're still growing faster
than anyone else.
We're entering more markets than Apple.
She'll be back soon.
TAYLOR SWIFT LEAVES SPOTIFY
We can't give in now.
If we give an artist like that special
treatment, every artist will want it.
We can't back down now.
But if we don't react now, it looks like
we don't care. We come across as arrogant.
- That's what we've being accused of.
- Yeah, right! We're just one step ahead.
Daniel, I promise, if we just stay quiet,
all these artistes
one by one, will give in.
[Daniel] This is Daniel.
[Daniel]
Yes, I understand. Of course, no problem.
That was one of our investors.
He was damn clear we should be doing
everything to get Taylor Swift back.
[tense music]
[birds chirping]
[indistinct chatter]
Here he comes.
Let me handle this, okay?
Stanley!
- Daniel.
- Very nice to meet you.
- You too. Martin!
- Hi, Stanley. How are you?
I just want to say thanks for coming.
I appreciate it and hope we can discuss
this amicably and come to a solution.
Absolutely.
Please!
Just to be clear, we are not
offering your client special terms.
That's never going to happen.
We're talking about Taylor Swift.
Well, we treat all artistes on Spotify
exactly the same.
Martin, I don't know if this is the
right time to play the madman card.
Sorry.
Right now, Taylor is out-streaming
her nearest competitor two to one.
She was responsible for one in twenty
streams on your site. What, um
- Just gonna walk away from that?
- If we have to, yes.
Guys, come on. It's not 2006.
You're not the young punks scaring
the hell out of us anymore, this is 2014.
We know Taylor drives traffic to
your site and we just want our share.
You want your share?
Let me show you what your share
would look like,
if Spotify dies
and piracy takes over again.
Are you fucking serious?
Is this guy for real?
You trying to be fucking funny here?
If I wanted to be funny I'd offer to
beat you in a dance-off or arm-wrestling.
In fact, we can do that anyway.
because that's how much
difference this will make to reality.
[Daniel] What the fuck?
I invited you guys here because
I wanted to talk to grown-ups, alright?
And you're showing me comedy graphs
and offering to arm wrestle me.
The game has changed.
Okay. Yeah.
Well, we're done here, alright?
- This is outrageous. You know
- Uhm
I read from people that you were serious.
I heard you understood our world,
is this how you think you do business?
You think you're gonna survive like this?
You think this is how you win our trust?
You think it's gonna be funny
when you have the best tech in the world
and every major artiste
is taking themselves off your player?
No we don't. Listen, Stanley, I think
Martin has a very unique voice
and right now
he's speaking for himself,
not the company.
- Daniel, we agreed.
- It's better you and I handle this alone.
- Daniel!
- Martin! I'll handle this myself.
Let's go inside. Please. Sorry about that.
[Martin] I've taken a lot of
adversity throughout my life
because of who I am.
But that has also taught me
that I can't be anyone else.
[mid-tempo music]
[Martin] And I've always wanted
to be someone who's completely
genuine and free from all the rules.
Everything feels brand new,
Whenever I'm here with you ♪
Can I just Okay.
It's feeling just like one love ♪
- Gracias.
- You're welcome.
- Sophia!
- [Sophia laughs] Martin!
- Cheers!
- Cheers!
- How are you?
- Good.
- You know what I was just doing?
- No.
Talking to Mark Zuckerberg and
Peter Thiel about women in startups.
- Okay, great!
- It was very interesting.
Bruno Mars was there too.
He had some pretty interesting ideas!
Isn't that kind of crazy?
Me, Bruno Mars, Zuckerberg and Thiel
talking about women in startups.
Yeah
So many interesting people here actually.
- Everybody is here.
- Yeah, everybody is here!
[both chuckle]
Honestly, my speech earlier
How was it? A disaster, right?
Martin. No, it wasn't. It was very you.
Okay.
- Hi Martin!
- Hi!
- Good to see you.
- You too.
- Well, congratulations I guess.
- Yes, thank you!
How incredible is this place?
- [Martin] It's lovely.
- [Sophia] It is.
- And the bride, look how beautiful she is!
- Yeah. Incredible.
Fantastic.
Hey, Martin? Daniel wanted
to talk to you. He's down there.
Okay.
[soft music]
[birds chirping]
- Hey!
- Hey!
Thanks for telling them
how big my dick is.
Yeah [laughs]
What else are old friends for?
- Nice party.
- Yeah, sure.
Hey
There's a lot of talk about this IPO.
You know a lot of guests here,
they've been through this before.
- They've told me how strict the NASDAQ is.
- Okay Daniel, I get it.
You think the introduction will go faster
if I step down as chairman first?
Well, we've had a lovely journey,
haven't we, you and I?
[upbeat music]
[upbeat music]
[wedding guests partying]
When I'm with you, baby
I go out of my head, ♪
And I just can't get enough ♪
All the things you do to me
And everything you said ♪
I just can't get enough ♪
We slip and slide as we fall in love ♪
And I just can't seem to get enough ♪
[guests partying]
[upbeat music]
Did you forget about me?
I just can't get enough ♪
I just can't get enough ♪
[closing music]
Subtitle translation by: Adefoluke Adebayo