History by the Numbers (2021) s01e18 Episode Script

Cats And Dogs

1
(soft music)
- [Cat] I heard today's episode
is all about cats and dogs.
- [Dog] Really,
the whole episode?
- My cat, his name is
Middleton Night Cortimouch.
- [Cat] Imagine introducing
yourself with that name.
- I trained him to
give high fives.
- [Cat] High fives.
- Usually it happens around
four in the morning on my face.
- I love that my dog loves me,
my dog loves me no matter what.
- We have a lot of cats.
Kayleigh, Ginger, Smudge, Boo.
Oh, wait.
No, no, he's dead.
- My dog, Beans is
a German shepherd.
He'll talk to you.
- Like they can bark, or like,
you can make it
whatever you want.
So they can be like ruff, ruff.
And you can be like,
I know I also want to watch
the Real Housewives
at Beverly Hills.
- [Dog] I don't care
would anyone think
dogs are the best.
- [Cat] Right.
- Right.
- [Narrator] Cats
and dogs are our
ancient, fuzzy friends
who stand by our sides,
cuddle in our laps and remind
us that we are not alone.
- [Dog] Over here.
- So we tend to think
of our own history
kind of in isolation.
We are very important species,
we're to top of the ladder.
It's humans all the way.
But really our history
is the history of us
and our cats and our dogs.
- It's the history
of a relationship
that's mutually
beneficial between species
and has lasted for tens
of thousands of years.
And that's remarkable.
- They truly are our companion
and we have this deep
connection and understanding.
- [Narrator] This is the
history of 14,000 years,
7.4 million likes and
6.5 billion snapshots
of our cuddly companions.
(cats meowing)
(upbeat music)
(curious music)
- [Dog] Hey, get out of my shot.
Now move.
- [Cat] Dude, you're
such a prima donna.
- [Dog] Got that right.
- [Narrator] As a human species,
we have evolved alongside
millions, if not billions,
of living creatures.
And of all those magnificent
creatures, there are two.
- [Dog] It's my destiny.
- [Narrator] Which have
come out of the wild
and into our homes.
- [Dog] To be cuddled.
To have my poop
cleaned up every day
for the rest of my life, woo.
- [Female cat] Must
be hard out there.
- [Male cat] Yeah, and
the wild on the street.
(car honking)
What was that?
- [Female Cat] I don't know.
I've never been outside.
- [Narrator] Today there are
approximately 814 million
cats and dogs in
our homes worldwide.
- [Dog] Holy, moley.
- [Narrator] That's
373 Million cats
and 471 million
dogs in counting.
- That means 814
million cats and dogs
who know where they're
gonna wake up tomorrow,
who have food and love.
And that's a wonderful world.
- [Narrator] And every
day up to 70,000 cute
kittens and puppies are
born in the US alone.
(soft music)
- The main reasons
people love dogs
are the companionship they bring
and the psychological benefit.
When you look at dogs,
when you pat dogs,
you have serotonin,
dopamine, oxytocin.
All of these reactions are
happening that make you happy.
And people love that bond.
- Owning a pet lights
up all the same centers
in our brain as holding a baby.
Cats in particular
are like a newborn.
They also have
facial proportions
that are very much
like human infants,
small faces with
really large eyes.
Holding a cat, we feel
compassion and loyalty and love.
- [Cat] Oh yeah.
Give me some more of that.
I love it.
- [Narrator] And however
many breeds of cats and dogs
there may be in the world,
there are only two
kinds of humans.
In 2014, a study conducted at
Carol University in Wisconsin
asked 600 students if they are
a dog lover or a cat lover.
A surprising 60% pledged
their allegiance to the canine
while the feline contingent
clocked in at a measly 11%.
The other 29% like
both or neither.
Hmm, okay, so make that
three kinds of human.
The students also
answered questions
about their personalities.
It turns out dog lovers
tend to be extroverts.
- [Dog] Oh, I'm so excited.
What are we doing today?
I can't wait to
get out of the car.
- [Narrator] While
cat lovers lean toward
more solitude and creativity.
- [Cat] Oh, silence
breeds genius.
We already knew that.
- I'm aware there's some
research that suggests that
cat people tend to be a
little bit more introverted,
but also more intelligent
than dog people.
But I tend not to mention
that to dog people.
- Cat people like to
differentiate themselves
from dog people.
- Cat lovers are
amazing individuals,
and probably better
than everyone else.
- Dog people like to
differentiate themselves
from cat people.
- Dog lovers are people that
love spending time outdoors.
- Dog lovers are basic,
basic, and basic.
- Dog lovers are overbearing.
- Both groups think the other
group is absolutely insane
for loving that pet
as much as they do.
- Cat lovers are like
weird Internet people
who want to dominate
something with their love.
They just want to be like.
You, I want to smoosh your face.
They don't do so much.
- People that love
their dogs a lot.
I don't want to see 55
Instagram stories of your dog.
So, you know.
- [Narrator] In 2010,
the first ever image posted
on Instagram was of a dog.
So where does our
obsession come from?
It turns out that
for our best friend
three has never been a crowd.
The year is 1914.
Workers uncover a
grave at Oberkassel
near the city of
Bonn in Germany.
(man speaking German)
The remains of a dog, a
man and a woman are found
dating back to the
paleolithic era,
the old stone age
around 14,000 years ago.
- This is really the
first evidence we have of
a dog that we would understand
to be a domestic dog
human relationship.
Prior to that, we not really
seeing that same kind of thing.
So 14000 is a nice kind
of minimum timeframe
for the establishment
of this relationship
between humans and
wolves that has led to
what we now know of his dogs.
- [Dog] So you say
we come from wolves?
Cool.
- [Narrator] Yep, the
modern domestic dog
is a descendant of the wolf.
In search of food, wolves
started to move closer
to hunter-gatherer camps.
- There were likely
groups of wolves
that lived near humans
because of all the garbage
they were throwing out, bones
with a little meat on them.
Likely we were able to take
some puppies from a wolf.
We started to really select the
ones that were the sweetest,
less likely to bite,
to live in our group.
And we really dictated
their co-evolution with us.
Potentially, we even have
that co-evolution reflected
in our own anatomy.
There's hypothesis that the
whites of the eyes of humans
evolve to allow us to silently
communicate with our dogs
during hunting.
- [Dog] I like to hunt too.
In fact, I can't control
the impulse to hunt.
Nah, I think it's in my DNA.
- [Narrator] As for
domesticated cats,
nine lives will begin with
one death 10,000 years ago.
- The very first cat that
anybody's kind of happy with
is from a sight on Cyprus.
It's a burial of a woman and
she has her hand out in front.
And then there looks to be like
the remains of a small cat.
There were no cats
on this island
so that the cats
came with people.
So that is also a signifier
of some kind of relationship.
And it is a community
that had farming.
- Cats have been
incredibly important
after we developed agriculture
because they helped
protect our food stores,
especially from rodents
that carry diseases
that they can pass on to us.
- What's curious though,
is that there's about a
5,000-year gap after that.
And the next time that really
we see any kind of cats
that appear to have some
kind of domestic or at least
close relationship with people
is really with the Egyptians.
- [Cat] So you forgot
about us for 5,000 years?
Well, I'll try not to
hold it against you.
- Cats are integrating
in interesting ways
into human societies,
but in ways that are
very different than now.
And certainly the role
that they play now
is a much more
recent phenomenon.
(fireworks exploding)
(trumpet blowing)
- The invention of cat litter
actually marked a
quantum leap forward
in terms of the
domestication of cats
and our relationship with it,
because once cat litter
was invented in the 1930s,
suddenly having a cat in
your home was a doable thing.
- [Dog] All right, being able
to poop inside is pretty cool,
but we got let inside
before you cats.
Oh yeah.
- [Narrator] During
the Victorian era,
dogs or at least certain
polite dogs were invited in
from the cold of the
backyard or kennel
to join the family
by the fireside.
And by the mid-19th century,
their best mates are
proudly showing them off.
June 1859, Birmingham, England
setters and pointers competed
in the first modern dog show.
- [Man] Such boys, such grace.
- [Narrator] The winning prizes?
Guns for their owners.
By the end of the 1860s,
the National Dog Show
boasts 700 dogs and
20,000 paying visitors.
In 1873, the Kennel Club
is founded by S.E.Shirley
and 12 other
gentlemen to provide a
consistent set of rules
governing the popular
new activity of
dog showing and field trials.
It is the first national
kennel club in the world.
In New York city,
the highly popular
Westminster Kennel Dog
Club Show debuts in 1877,
drawing an entry of 1,201 dogs.
- [Announcer] The
Westminster Kennel Club Show
at Madison Square Garden has
every blue-blooded canine
from the conventional
to the exotic,
competing for dogdom's top spot.
- If you look at the seven
classifications of dog breeds
in the Westminster Dog
show, for instance,
- [Announcer] the
Choice is narrowed to
a boxer, a miniature pinscher.
- They all come
from Victorian era.
So we have the non-working
breeds, the hunting breeds,
the terrier breeds.
It was each of the
roles they've filled
in Victorian England.
And it persists
with us to this day.
- [Narrator] At the 2021 show,
there are 2,500 competitors
representing 209 breeds.
- [Dog] What you got there.
- [Narrator] Wasabi, a Pekingese
wins the $50,000 cash prize.
- What's important
to know though,
is that dogs were not the first.
There were chicken
shows before dog shows,
and in fact, a couple
of decades before.
It's also the same
for pigeons as well.
And if you look at the sheer
variability in fancy breeds
of chickens and pigeons,
people were having a really
good time messing with
what these animals
look like, you know,
in terms of feathers or
color or height or shape
or any number of things.
(pigeons shrieking)
Then once dogs came into this
whole way of relating to them
that takes off and just
goes absolutely insane.
And it was very much
a northern Europe,
mid-19th century phenomenon.
- Just as dog shows
become popular as a way
to show off different
breeds of dogs,
cat shows follow after that.
- [Narrator] In 1871, the
first cat show is held
in London's Crystal Palace,
and in 1895, New York's
Madison Square Garden welcomes
the first National Cat
Show in the United States.
- And we see the
evolution of more kinds of
cat breeds and cat grooming
practices to show them off.
- Comb a little here,
comb a little there,
fluff it up nicely.
(cat licking paws)
Yeah. Beautiful.
- [Narrator] At the 2020 Cat
Fanciers' Association Show,
a copper-eyed, short hair
Manx called Arctic Storm
wins Top Cat and Best of Breed.
But unlike the
Westminster Dog Show,
there are no cash prizes.
- [Cat] Hey, a cat is
supposed to make a living.
Oh yeah, throw me a
ball instead of money.
Actually, it's kind
of interesting.
It's orange.
- [Narrator] Instead, the
winner receives a pet portrait,
which has a long
tradition of its own
involving three letters.
- Even before the Internet,
people still took lots of
photos of cats and dogs.
There's Victorian images of
cats in cute little outfits
as dogs as well.
We've used them in
family portraits
since the origins
of photography.
- [Narrator] And in the 1870s,
photographer Harry Pointer
is the first to turn his cat
photos into humorous memes.
- Harry Pointer is really
the OG pet influencer.
The photos he would
take with his cat
doing funny human-like things
was very ahead of his time.
He even started writing
captions with the photos.
(joyful music)
- [Narrator] And over
130 years later in 2007,
Eric Nakagawa and
Carrie Anabesami
started a website sharing
funny photos of cats
with cat's speak
written on them.
- I can have
cheeseburger classic,
classic LOL cat.
- [Narrator] The site
quickly becomes popular
with users being able to
upload pictures of their cats
and turn them into
LOL cat memes.
- The cat is making this face.
- [Narrator] LOL cat memes
average over 100
million views a month.
- I'm in your folder,
corrupting your files.
(woman laughing)
Yeah, oh my God, I love this.
- [Narrator] Today's cats
measure their popularity
in millions of likes,
But over a hundred years ago,
it was more like
24 frames a second.
- One of the first cat
videos ever was Thomas Edison
in his Fort Lee Film Theater.
(curious music)
He could record anything.
Thomas Edison has the
first motion picture
and their first thought
is let's get two cats
to box each other with
cute little gloves on.
- [Narrator] And in
the early 20th century,
during the silent film era,
there's one four-legged star
that will capture the hearts
of the American public.
It's World War I and a
stray dog finds himself
in the middle of a battlefield.
US Corporal Lee
Duncan swoops in.
- Got you, buddy.
- [Narrator] And rescues
the young German shepherd.
He names him Rin Tin Tin
after a good luck charm
that French children often
gave to American soldiers.
When the troops return
home, Rinty tags along
and relocates to Los Angeles
with Corporal Duncan.
In 1922, he takes
Rinty to a dog show
where film producer,
Daryl Zanik.
- See you in pictures.
- [Narrator] pays $350
to film the shepherd
for his silent movie.
A star is born.
(dog whining)
- Action.
- After the war, there
was a big push in the US
to create a narrative
of us as the heroes
and that what we did was right.
One way we valorize
our behavior in the war
was through Rin Tin Tin,
this puppy that was rescued
from the German side.
And he goes off to star in
movies as a hero himself.
- [Narrator] Rin Tin
Tin stars in 27 films,
a radio show called the
Adventures of Rin Tin Tin.
And he earns over $6,000 a week,
the equivalent of $84,000 today.
- [Man] Wow.
- [Narrator] In 1932, at
the right old age of 14,
Rinty dies snuggled on the
lap of the blonde bombshell
Gene Harlow.
And unbeknownst to him, Rinty
becomes the de facto patriarch
of a long line of
Hollywood dog stars.
Dogs may dominate
the wide screen,
but it's cats that will
hog the pixel limelight.
- [Male Cat] How's
it going over there?
I just had lunch.
Thank guys like teaching my
grandma how to use the Internet.
- [Narrator] In
2005, Steve Chan,
one of YouTube's founders
posted a video of his cat,
Pajamas playing with a rope.
It's the very first cat
video uploaded to YouTube
marking the beginning of
our digital infatuation.
- [Cat] I'm flying.
- We are fascinated by them.
We will watch cat
videos constantly.
It's one of the
most searched terms
on the Internet consistently.
(curious music)
- Cat videos were
made for the Internet.
Number one, they're cute, they
do psychotic all the time.
They're scared of cucumbers.
How is that not entertaining?
(cat puffing)
(man laughing)
- You could watch
that all day long.
- 50% are like saves a baby
or does something cute.
And then 50% are like,
(dog barking)
hey, this cat attacks this dog.
That's trying to walk by it.
(cat meowing)
What are cats
being this?
It's probably the best
way to describe it.
(cat meowing)
- [Narrator] In
2015, CNN declares
there are possibly 6.5 billion
cat photos on the Internet.
- [Cat] Got you that.
There's a lot of us down there.
- [Narrator] Nearly
one for each of
the 7.8 billion people on Earth.
That same year, almost half
of all original YouTube videos
are of people's pets.
And watching cat videos
reaches an astronomical
26 billion views,
making them the single
most popular category.
(baby crying)
- Pets in this regard
are like everything else
that we use as signifiers
to communicate and broadcast
who we are as people and the
Internet is a game changer.
You take a picture with your cat
and you talk about
how great your cat is.
Now you're telling the
world I am a cat person
that says something about
you to the rest of the world.
And the Internet
facilitates that.
- [Narrator] September,
2012, Tarter Sauce,
a cat with feline
dwarfism shoots to fame
when her owner's brother
posts her comic natural scowl
on Reddit.
Grumpy Cat quickly becomes
an Internet sensation.
A single photo gains over 1
million views in just 48 hours.
- Grumpy cat, I think
was the very first
Internet superstar cat.
Grumpy Cat was named that
because Grumpy Cat had a mouth
that turned down like a frown.
- Cat faces are a little
less emotive than dogs,
(dogs barking)
certainly less
emotive than human.
So to see Grumpy Cat who
is clearly communicating
such a strong emotion
from our perspective,
it really tapped
into the fact that
humans communicate facially.
And we saw this thing
and thought that was just
the funniest, cutest
thing we'd ever seen.
- [Narrator] Over her
short seven-year life,
Grumpy Cat publishes
books, stars in a movie
and is set in wax
at Madam Tussauds.
She's laughing, or
is that scowling,
all the way to the
bank with a fortune
estimated at 100
million dollars.
- Cat videos got like
millions of views,
yet my cats have done nothing.
It's quite upsetting.
My cats are a negative
drain on my finances.
And I think that in
this day and age,
they really should
be contributing
because if you can't,
you are just lazy.
- [Cat] Lazy?
We call it lazy?
I'm not lazy.
Look at this I kick the ball.
Oh, I wait for it
to come back to me.
That's hard work.
- [Narrator] So how
big do you have to be
to stand out from
the Internet crowd?
For one cat, the answer
was a staggering 22 pounds.
Her name is Tombili,
which in Turkish means chubby.
Tombili chooses not to run
through the narrow lanes
of this ancient city
with a clowder of cats.
Instead, she prefers to
lounge on the sidewalk,
taken the sites and be
fed by her neighbors.
- This chunky pussy
cat wants some food.
- [Narrator] Tombili's laid-back
recline and friendliness
make her a popular attraction.
- The religion of Islam
is fairly pro-cat.
Cats are described in the Quran
as being a very clean animal.
They were liked by Mohamed.
And so people want
to take care of them.
- Chunky want the cable?
- A pampered 10 years go
by and in August, 2016,
Tombili takes her last breath.
Soon after, 17,000
people sign a petition,
urging local officials to
erect a statue in her honor.
It works.
Sculptor Shaval Shehan
creates a bronze replica
of Tombili in her favorite spot.
And on October 4th, 2016, also
known as World Animal Day,
the masterpiece is unveiled,
but only a month later,
the statue is stolen.
- [Man] Oh, no.
- [Narrator] And during the
search, the Internet explodes,
including a tweet from
the Russian Embassy.
- [Russian Man] The news
that Tombili sculpture
has been stolen has
echoed greatly in Russia.
Russians are also uncomfortable
with this situation.
- [Narrator] After four
days, the statue is found
blocks away and put back
in its rightful place.
- When you think about
how the Internet exploded
with the theft of the
statue of Tombili,
it's just emblematic
of how the Internet
feels about cats period.
- [Narrator] But
when does infatuation
become a dangerous obsession?
In ancient Egypt, the
worship of one cat
will bring 2,575 years of
civilization to a crashing halt.
It's 525 BCE, Cambyses II,
the reigning Persian king
is eager to conquer Egypt.
While researching his
enemy, he discovers that
the Egyptians love their
cats above all other animals.
- One of the earliest
examples that we have
of cats being
elevated in a society
would be the ancient Egyptians.
And part of this
reason is because
there was the goddess, Bastet.
She was worshiped
by the Egyptians.
- [Narrator] Bastet is
represented as a woman
with a cat's head and
symbolizes domesticity and love.
- They would call
him Bastet's cat.
So her personification on Earth,
which with her cats,
were also protected.
- [Narrator] To
safeguard their lives,
the Egyptian punishment
for killing a cat
is the death penalty.
So Cambyses comes up
with a devious plan.
He instructs his men
to paint images of cats
on the soldiers' shields.
And when he invades Egypt,
Cambyses places a large pack
of cats at the head of the army.
(cats meowing)
- It stopped them
completely in their tracks
when it came to attack
because they couldn't
hurt the cats.
- [Narrator] The Egyptians,
afraid of killing the animals
and defending the
goddess Bastet,
surrender, and the country
quickly falls to the Persians
and Cambyses smugly marches
past the bowing Egyptians,
throwing cats in
their terrified faces.
- What does that say where
you're willing to lose a battle
because you don't
harm an animal.
It shows the
Egyptian's compassion,
but it's a brilliant
strategy by the Persian king.
So very interesting
military tactic.
- [Narrator] But one person's
God is another's devil.
Fast forward 1,758 years,
it's the Middle Ages.
And the cat's number is up,
the number or nine, to be exact.
- In the middle ages.
Pope Gregory IX was a very
well documented cat hater.
And he was surrounded
by advisors who were
also cat haters.
- [Narrator] It's
1233, Vatican City,
through confessions extracted
by his papal inquisitors,
Pope Gregory IX
starts to believe that
cats are the devil's
favorite animal
and the idol of all witches.
- They're too cute to be holy.
- They shift in time from
being really amazing things,
to really terrible things,
associated with witches and
with night and bad luck.
And then there's
like, there a misogyny
that plays a role in this
because cats are associated
with women to their detriment,
because if they
are associated with
witches or terrible things,
they get persecuted
clearly as a result.
- [Narrator] So on June
13th, Gregory issues
the Vox in Rama, an official
decree declaring that
cats are the
instruments of Satan.
- Death to all cats.
- [Narrator] The Pope
places a target on the head
of every cat and sets
off the great cat purge
across medieval Europe.
- Those cats were rounded
up and slaughtered.
And we know now that
rats carried the plague
and without cats,
the rats flourished.
- [Narrator] And
over 100 years later,
an estimated 25 million
people die in Europe
during the Black Death, the
bubonic plague carried by rats.
- Because of Pope Gregory.
Europe had no protection from
a major rat-borne epidemic,
like the plague.
- [Narrator] Unfortunately,
the Europeans murdered
their best ally in the
war against the pandemic
and forever tarnished
the reputation of cats.
- That a medieval association
of cats with witches
persist to this day.
I mean, think of the
Halloween decorations you buy.
They often show a
black cat with a witch.
- My pretty.
- I really hate the
superstition that
black cats are bad luck,
or like they're
sent from the devil.
- [Cat] I've never met a witch.
Never.
- I hope that rumors are true.
And I hope cats are some
way affiliated with Satan,
because I'd love to open that
channel of communication.
Yeah, how often do you
get to talk to the devil?
- I think that
part of the reason
why cats have been
vilified so much
is because of the
mystery that is cat.
- [Cat] No one knows
what we do at night.
They know it's great.
They open the doors
and let us outside.
They have no idea what we do.
We'll keep it that way.
- We have a very hard time
looking at a cat and saying,
I know what you're thinking.
And you can't say that
about dogs, really.
No one loves you like I do ♪
Say, woo-hoo ♪
They will cross over to our
side of the communicative fence
and say, hey, I love you.
- [Dog] I do, I do.
Huh, what's that?
I love you, too.
- I feel like dogs
are your best friend.
They always run up to you.
They cuddle with you.
They always wanna be with you.
- [Narrator] But if a dog
is number one on our planet,
what about it's number two?
- [Dog] Now pick it up.
- [Narrator] In Denver, there
are more dogs than children.
In 99,000 households
across the city,
the dog population is 158,000,
versus 140,000 children.
- I mean, let's be honest.
If aliens were to land on Earth,
they instantly would think
that the animals are in charge.
- Have you ever seen
anything like it more?
- You feed your dog.
You pat your dog.
Your dog dictates your life.
- They drive them everywhere,
like yoyos on string.
- Your dog goes to bathroom.
You pick up after your dog.
- [Narrator] And all those
Denver dogs make a lot of poop.
- [Dog] Oh, yeah.
Oh not yet.
No, just a little.
Okay, see you later.
- [Narrator] In 2018 alone, an
estimated 3,595 gallons worth
were dumped in parks and on
sidewalks across the city.
- That's a lot of poop
to pick up, my man.
- Let's leave this planet.
- In the city of Denver,
we see there are more
dogs than children.
And I think this is a
reflection of demographic shifts
happening in the US.
- People are waiting
longer to have kids,
but that caring
instinct is still there.
And so they're having that
filled with their pets.
- Are you my baby, pooch-coo?
- Yep, that's me.
- [Narrator] If dogs truly
are replacement babies,
then of course we'll dress
them up in the cutest onesies.
- [Dog] What?
Hey, I just got here.
I don't know if I'm
comfortable with that.
Can we talk about this?
- [Narrator] It's
December, 2020,
a TikTok video of an Italian
greyhound from Montreal
is released.
- [Dog] I have so
many cute outfits
planned for this year
that I couldn't wear.
So I just wanted to show you.
See this.
I love it.
I couldn't wear it.
Love it, couldn't wear it.
- [Narrator] Teka is
modeling the outfits
she couldn't wear during
the COVID-19 lockdowns.
- See this?
I love it.
I couldn't wear it.
Love it, couldn't wear it.
Then there's this.
Love it, couldn't wear it.
Love it, couldn't wear it.
And this was supposed to
be my cute costume, but no.
- [Narrator] She's an
overnight sensation.
The video hits 7.4 million likes
and her TikTok account
has 1.4 million followers.
- Everyone knows and loves Teka.
And I think it's
because the content was
so adorable and unique
with this tiny little dog
wearing these elaborate
custom couture outfits.
The personalities people
create for their pets are often
tied to things that
they're passionate about,
they love, that make them happy.
So for example, pet influencers
where the human is
super into fashion,
you might see the pet
become a fashionista.
- [Cat] Out of my
way, I am beautiful.
- [Narrator] Carl Lagerfeld,
the iconic designer
for the house of Chanel
turned his Birman cat
into the wealthiest
feline on Earth.
- Choupette was the most
important person in Carl's life.
- Choupette began
modeling in 2012,
made 3 million dollars
from two gigs alone
and has appeared
alongside supermodels
from around the world.
She has a makeup line,
a Chanel shade of blue
inspired by her eye color
and a range of handbags
featuring her fuzzy face.
And when Lagerfeld
passed away in 2019,
Choupette inherited part
of his 300 million fortune.
The fashionable feline
continues to live the high life
in Paris, collecting royalties
from her most recent book
and merchandise.
And thanks to Choupette,
in 2013 the Birman cat
becomes the 15th most popular
feline breed in America.
- While breeding is
not as common in cats,
there are cat breeds that
can get very expensive,
like the Ashera which
goes for $150,000.
- [Narrator] At 150 K,
the Ashera tops the list
while a Savannah kitten
is around $50,000
and the Bengal breed
can cost up to $25,000.
- [Cat] Really?
Holy fuck.
- [Narrator] And in the
world of dog enthusiasts,
breed popularity also
influences our pet choices.
- Three quarters or 80%
of all dogs in America
are one of 15 different breeds,
even though there are
probably 200/250 breeds.
And so you have this
power law effect
where very much
like bay baby names
is being driven by fashion.
Once Paris Hilton is walking
around with a Chihuahua
in her purse, people start
really liking chihuahuas.
- [Dog] God, when is
this fad gonna end?
I can't move in here.
- [Narrator] With celebrity
comes a price tag,
and when you're no longer a
dog, but a valuable asset,
there's one number you
might need on speed dial.
(keys beeping)
New York, 1946, Poodle breeder,
"Count" Alexis Peloski
names his favorite pup
of a new litter, "Masterpiece".
Convinced he's
something special,
he starts the pup's career
in his high-end
dog grooming salon
that caters
exclusively to Poodles.
Masterpiece soon
begins modeling in ads
for stockings, beer and
furs at $25 an hour.
He makes more than human models.
He also appears
on TV talk shows,
goes to Cuba as a
goodwill ambassador
and gets invited to
Paris for fashion week.
The pampered poodle
makes $11,000 a year,
over 150,000 in today's money.
- [Dog] Good gravy.
- [Narrator] But in
the spring of 1953,
- [Man] Who took my dog?
- [Narrator] Masterpiece
mysteriously disappears
from Pulaski's store.
- [Police] Urgent, all unit,
we got a dog emergency.
- [Narrator] The police
are quickly notified.
- Notify all states.
- And a 13-state
alarm is sounded
desperate for his safe return.
Pulaski posts 3,500 flyers,
offers a substantial reward
and will even give up one
of masterpiece's own progeny
in exchange.
However, the mystery
is never solved.
Perhaps masterpiece
quietly slipped off
to enjoy a well-deserved
retirement.
- When a celebrity
pet goes missing,
it captures the
public's attention
because we love our pet so much.
And this was true from
the 1940s with Masterpiece
to current day, Lady
Gaga's French bulldogs.
- [Narrator] Los
Angeles, February 2021.
- What happened on this street
is now being investigated
by members of the
robbery and homicide team
at Los Angeles
Police Department,
who were told that
Mr. Fisher was shot
with a semiautomatic weapon
and was lucky to survive.
- I heard a lot of
screaming last night
and that's when the
gunshot went off.
And then my neighbor
texted us, oh my God.
It was Lady Gaga's dog walker.
I'm like what.
- Lady Gaga's dogs
being stolen at gunpoint
was headline news.
- Luckily the dog
walker survived
and the dogs were
eventually recovered.
- That unfortunately
has been happening a lot
lately with French bulldogs
in particular being stolen
because of their high value.
- We do have an obsession
with the concept of
the purebred dog.
Trends and dog ownership
have driven a market
where prices go up and up and up
for more and more rare breeds
that tend to have small litters.
Their prices can go into the
many thousands and sometimes
hundreds of
thousands of dollars.
- [Narrator] A Chow Chow
puppy can fetch up to $11,000.
- [Dog] I double as a duvet.
- [Narrator] $12,000
For a Lowchen.
- [Dog] That's it.
- [Narrator] 14,000
for a Samoyed pup.
- [Dog] Oh, you
guys are so loaded.
Who's rich, who is rich?
- [Narrator] And in 2014, two
twin male Tibetan Mastiffs
sold for a combined
$3.2 million.
- [Dog] Holy .
- [Narrator] The sale was
maybe the largest ever
for a pair of dogs.
- [Announcer] The Oakland
Kennel Club puts dogs on parade.
Mexican Chihuahua.
Oh, hello, stiff leg, wire hair.
- [Narrator] Pedigree or
mutt, pure-blood or mongrel.
Beauty is in the eye of the
beholder, but at what price,
what number can you put on love?
- I buy so many
things for my cat,
aside from the essentials
like food, dish bowls
also get him calming
herbal sprays,
because he has
separation anxiety.
- [Narrator] Today the
global pet care market
is worth $232 billion
and is estimated to grow
to 350 billion by 2027.
- You got to buy college.
You got to buy balls.
You get some
quality rubber toys.
- Squeaky toys,
non-squeaky toys,
furry toys, non-furry toys.
- I buy dog food.
I buy cat food, wet and dry.
- [Narrator] Pet food alone
accounts for $91.1 billion
of the global pet market.
- Trimmers, shavers,
different leashes,
weird little outfits
because I like dressing
them up against their will.
- [Cat] Every day,
every bloody day.
- [Narrator] A TD Ameritrade
survey reports that
dog owners on average
spend $1,000 a year
taking care of their dogs,
with the biggest portion
being food.
Cat owners on the other hand,
spend approximately $800,
and it's not only necessities
that pet owners are buying.
Outfitting your cat
and dog has become
a multimillion dollar business.
More than 40% of dog owners
and 25% of cat owners
buy clothing or
costumes for their pets.
- Certainly American
society is really
a consumerist society.
We get trained from
an early age that
spending money on something
as a way to show that
that thing is important to us.
So when we really love our pets,
the way that makes sense to
us to show our love for them
is to spend money on them.
- [Dog] See you in
a few days, Barking.
- [Cat] Hmm, can I
schedule a massage?
- [Narrator] In 2011,
Lori Wayner launches
the Barkingham Pet
Hotel Resort and Spa.
It's a Palm Desert,
California-based
boarding and grooming
facility for birds,
cats, and dogs
that offers the same amenities
as a five-star hotel for humans.
Her mantra, you go on vacation.
Why shouldn't your pet?
- [Cat] I could stare
at that all day.
- They have pools.
They have jacuzzis for the dogs,
treadmills for the dogs.
- [Dog] The road
just keeps going.
- There's a salon for them
to get their beauty services.
Pretty much everything you
would want from a luxury stay.
your pet can have at this hotel.
- [Cat] I'm gonna get
my nails done, now.
- [Narrator] And vacations
are just the start.
If Fido plans to
get married one day,
Barkingham Palace offers a
complete wedding package.
- [Male Dog] And do
you take this man to be
your lawful wedding husband?
- [Female Dog] I do.
- As we get closer to
our pets and seeing them
as members of our family,
we want to give them
the same general care
that we would ourselves.
It's a brilliant demonstration
of that closening
of those ties and of the way
in which we perceive dogs,
which is pretty different
than it would have been
a couple hundred, a
couple thousand years ago.
- [Narrator] Thousands
of years ago,
the human-animal bond began
as a working relationship,
one that continues to this day
and for the truly dedicated cat,
it's not so much a
nine-to-five job as 24/7.
In St. Petersburg, Russia,
cats have been the guardians
of the famous Hermitage
Museum for over 250 years.
Catherine, the Great
brought them in
to deal with a growing
rat infestation.
- [Woman] Felines have
inhabited the cozy cellars
for centuries, surviving
czars and communists.
- [Narrator] And at 10
Downing Street in London,
the official residence and
office of the UK Prime Minister,
one of the highest profile
working cats is Larry,
an adopted brown and white Tabby
who since 2011 has
kept the mice away.
- He has a job.
He's a mouser and he
does it quite well
because they keep opening
the door for him every day.
- [Narrator] Some
studies estimate that
cats kill hundreds of
millions of small animals
in the US alone and
14.7 billion worldwide.
In fact, there's
reason to believe that
the humble house cat is even
deadlier than any big cat
on the planet.
- Cats are successful
at their hunt,
approximately 70% of the time.
And that puts them up at the
very upper echelon of hunters
on this planet.
(big cats roaring)
- [Cat] Mm, fresh meat.
I didn't kill it myself, but
I would've if I could have.
- [Narrator] Cats have
acute hearing skills,
which allows them to detect
prey they cannot see.
They can hear up
to 100,000 hertz,
which is in the
ultrasonic range.
That's nearly three
times better than dogs
whose hearing range is
35,000 to 40,000 hertz
and five times
better than humans
who clock in at a
meager 20,000 hertz.
A cat up to three feet away
from the origin of a sound
can pinpoint its location
to within a few inches
in a mere 60 milliseconds.
They can also hear sounds
at great distances,
four or five times
farther away than humans.
- Whether it's their vision,
whether it's their smelling,
whether it is their
bone structure and
their flexible spines
and their speed, every
last part of their body
is geared towards hunting.
- Add to that, a set of
super quiet-patted paws
and camouflage fur patterns.
And you have the perfect
candidate as a secret agent.
- [Cat] The name's
cat, black cat.
If anyone asks, we never met.
- [Narrator] In the 1960s,
the CIA put the
stealth skills of cats
to the test in a project
called Acoustic Kitty,
hoping to use cats
in spy missions.
They insert a microphone and
transmitter into the body of
the feline and wire an
antenna to its tail.
The goal is to bug
secret conversations.
The spy training and surgery
cost up to 20 million dollars.
A trial run is set up.
- [Cat] Agent Cat is
nearing the target.
- [Narrator] The plan,
have the cat record
a conversation between
two men sitting in a park
in Washington, DC.
- [Man] Hey, so I had
this hot dog the other day
and it was amazing.
(car rumbling)
- [Narrator] But the trial fails
when the cat is fatally
run over by a taxi.
- Clearly that program
was designed by somebody
who didn't live with a cat.
They're not gonna do
what you want them to do
just because you
want them to do it.
That's just silly.
- [Cat] I will move
when I'm good and ready.
- Oh, that's a good stretch.
- [Narrator] Meanwhile for dogs,
following orders and getting
a job done is exactly
what they'll do.
In the United States, 15,000
dogs have been trained
as detection or sniffer
dogs and are primarily used
by the military and
law enforcement.
- One of the traits
that dogs have
that we really selected
is their sense of smell.
- [Narrator] And because
of their 300 million
scent receptors, they
can easily detect
firearms, explosives and drugs.
The area of a dog's brain
devoted to analyzing odors
is about 40 times
larger than humans.
It's been estimated that
dogs can smell anywhere
from 1000 to 10,000
times better than people.
In fact, search and rescue
dogs can cover a search area
up to 150 acres and
can pick up a scent
as far as a quarter mile away.
- Their nasal aperture
has much more surface area
in it than ours does.
And that allows them to
differentiate many more smells
and detect much fainter smells.
- And now you get dogs
in medical contexts,
which are able to smell
out or warn people of
either epilepsy or cancer or
any number of other things.
You get service dogs for helping
people living in their home
for getting dressed,
for crossing streets,
for doing any number
of other things.
- [Narrator] Today
500,000 service dogs
are working partners to
millions of Americans.
- Dogs make such
great service animals
because they are so
inherently trainable.
- [Narrator] And
sometimes we give our dogs
some unconventional jobs.
- Mayor Max is the mayor.
He's a four-year-old
golden retriever.
- [Narrator] Like max, the
mayor of the unincorporated town
of Idyllwild, California.
Max won two thirds of the vote
and was so popular that
residents decided to keep him
in office beyond
his one-year term.
- I'm not sure how
practical that is.
It shows how we think our
dogs truly can do anything.
- [Narrator] Over the millennia,
we have shared a unique
cross-species bond
with our cats and dogs.
And as a result, we have
become a pet-loving culture.
And whatever the
future may hold,
there's no doubt that they
will continue to be by our side
every step of the way
- [Cat] I'll be there.
- [Dog] Me too.
- I think the future
of our relationship
with our pets is just going
to exaggerate the trajectory
we're already on.
- They're becoming
more established
members of the family.
The industry around
them is growing
and their prominence in
society is growing as well.
- It's been over 10,000 years.
I mean, come on at this point,
I think the road
is well established
and I think it can only
go forward from here.
- [Cat] Whatever stuck in
your hair tastes really good.
- [Dog] Bubble gum.
- [Cat] Hey, is it over?
Wow, that was fast.
Pass me ♪
I'm a dog ♪
I'm a dog ♪
I'm a dog ♪
I'm a cat ♪
You know I know ♪
Whatever's that ♪
because I'm a cat ♪
I'm a dog ♪
I'm a dog ♪
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